Jimerson Birr

Demand Generation Manager

Jimerson Birr

full-time

Posted on:

Location Type: Hybrid

Location: Jacksonville • United States

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Tech Stack

SQL

About the role

  • Build multi-channel campaigns across email, paid ads, social, and webinars.
  • Structure campaigns around the buyer journey: awareness → consideration → decision.
  • Partner with Sales on precise follow-up sequences to maximize conversion
  • Own the marketing automation platform (HubSpot, Marketo, or Pardot).
  • Design nurture tracks to convert prospects not yet ready to buy.
  • Define and refine scoring models for clean MQL → SQL handoffd
  • Track and report on MQLs, SQLs, CAC, CPL, and funnel conversion rates.
  • Monitor pipeline contribution and campaign ROI with accuracy and transparency.
  • Provide leadership with clear, data-driven recommendations.
  • Collaborate with Sales and Client Onboarding to ensure campaigns deliver the right type of leads.
  • Work with Marketing and Product teams on content, launches, and promotions that fuel demands.
  • Test and validate new channels (LinkedIn, ABM campaigns, niche communities).
  • Conduct disciplined A/B testing on landing pages, CTAs, and email performance.
  • Scale effective campaigns; eliminate inefficiencies quickly.

Requirements

  • 5+ years of experience in B2B demand generation and management
  • Strong aptitude with technology and process adoption.
  • Proven track record of building lead-gen programs that deliver pipeline
  • Epertise with CRM & automation platforms (Salesforce, HubSpot, Marketo, Pardot)
  • Strong analytical background — comfortable with CAC, CPL, funnel metrics, campaign ROI
  • Experience with paid advertising (LinkedIn Ads, Google Ads, social)
  • Independent, methodical, and precise — thrives on ownership and measurable results
  • Experience in a law firm or similar professional services environment highly preferred.
  • Exceptional organizational skills with the ability to juggle multiple priorities.
  • Strong communication and problem-solving skills.
Benefits
  • Our atmosphere and award-winning firm culture are collegial and professional, and our shared commitment to professional development is superior to our contemporaries. To learn more about our firm culture, please visit our website Jimerson Birr. Jimerson Birr is an equal-opportunity employer. All qualified applicants receive consideration for employment and all employees are treated during employment without regard to race, color, sexual orientation, religion, sex, age, national origin, genetic information, disability, veteran status, gender identity, and marital status.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generationlead generation programscampaign ROIA/B testingscoring modelsMQLSQLCACCPLfunnel metrics
Soft Skills
analytical skillsorganizational skillscommunication skillsproblem-solving skillsindependencemethodical approachprecise executionownershipmultitaskingdata-driven recommendations