Jimdo

Senior Product Marketing Manager

Jimdo

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Senior

About the role

  • Own the product positioning, segmentation, and messaging for Jimdo’s product suite, ensuring clarity, consistency, and alignment across all touchpoints.
  • Define and maintain value propositions grounded in customer Jobs-to-be-Done and real outcomes, not internal assumptions.
  • Create, maintain, and socialize messaging frameworks used across website, lifecycle, acquisition, and internal enablement.
  • Lead go-to-market (GTM) strategy for new products, major features, pricing, and packaging changes.
  • Define target segments, rollout plans, success metrics, and GTM readiness requirements to ensure adoption, not just awareness.
  • Translate customer research, market trends, and competitive analysis into clear, differentiated positioning and GTM decisions.
  • Build alignment across Product, Growth, Lifecycle, Brand, and Creative teams to ensure narrative clarity and internal confidence.
  • Deliver enablement assets like launch briefs, narrative decks, explainer content, and FAQs that empower internal teams to execute effectively.
  • Guide messaging implementation across lifecycle, website, and in-product comms—ensuring execution aligns with strategic intent.
  • Monitor messaging performance and adoption metrics, then rapidly iterate based on results and feedback.
  • Maintain boundary discipline—focusing on direction, clarity, and strategic input, not tactical campaign execution.

Requirements

  • 7+ years of experience in Product Marketing, Product Strategy, or similar roles in SaaS, digital products, or product-led growth (PLG) environments.
  • Proven track record owning and executing end-to-end GTM strategies, with measurable success in product adoption and market traction.
  • Deep experience in defining and implementing product positioning, customer segmentation, and messaging frameworks.
  • Strong knowledge of customer research methodologies, including JTBD, and the ability to translate insights into actionable strategies.
  • Proficiency in competitive analysis and crafting compelling differentiation narratives.
  • High competency in cross-functional collaboration and stakeholder management—especially with Product, Growth, and CX teams.
  • Skilled in creating internal enablement content that drives clarity and alignment.
  • Familiarity with SaaS metrics, marketing tools, and analytics platforms.
  • Experience working with solopreneurs, microbusinesses, or B2C audiences is a plus.
Benefits
  • Annual compensation reviews to ensure you're rewarded fairly.
  • A remote office set-up bonus to enhance your workspace.
  • A unique workation policy that allows you to work from different locations.
  • An employee assistance program, offering resources and counseling.
  • Plus, a perk that keeps giving: up to three free Jimdo websites for your personal or professional projects that you get to keep forever.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingproduct strategygo-to-market strategycustomer segmentationmessaging frameworkscustomer research methodologiescompetitive analysisSaaS metricsproduct adoptionmarket traction
Soft Skills
cross-functional collaborationstakeholder managementinternal enablementnarrative claritystrategic input