Own marketing measurement and performance reporting across channels including Google Ads, Meta, email, and affiliates.
Build scalable, executive-ready dashboards (primarily in Hex) that track ROI, CAC, LTV, payback period, and campaign performance across business lines.
Improve attribution and campaign performance visibility beyond basic first/last touch approaches, ensuring marketing reporting ties back reliably to orders and revenue.
Partner directly with channel owners to identify the right metrics, extract key fields from marketing platforms, and create consistent reporting foundations.
Lead performance optimization efforts for priority channels, with Google Ads as the primary initial focus.
Design and analyze incrementality and lift testing approaches (starting with geo lift studies) to measure true marketing impact.
Support faster campaign iteration through structured post-campaign analysis and ongoing performance insights.
Bring strong metric governance and discipline to ensure marketing teams and leadership can confidently act on performance data.
Communicate clearly with executives and stakeholders, including the ability to push back on misleading attribution signals.

Requirements

Bachelor’s degree in Analytics, Economics, Statistics, Marketing Science, Computer Science, or a related field (or equivalent practical experience).
6+ years of experience in marketing analytics, growth analytics, or performance measurement roles.
Strong expertise in paid marketing analytics, particularly Google Ads, and familiarity with Meta and other acquisition channels.
Experience working both inside marketing platforms and within analytics/reporting environments (warehouse + BI), with comfort extracting custom performance fields and metrics.
Strong proficiency in SQL and ability to connect marketing touchpoints back to orders and customer outcomes.
Experience building self-service dashboards and reporting workflows using tools such as Hex (or similar BI platforms).
Working knowledge of experimentation and incrementality measurement concepts (e.g., geo lift, conversion lift testing).
Excellent communication and stakeholder management skills, including executive-ready storytelling and the ability to challenge unreliable metrics.

Benefits

Competitive salary, equity opportunities, and performance-based bonuses
Full medical, dental, and vision coverage (with a portion of premiums paid by Jiffy)
401(k) retirement plan
Annual wellness benefits
Choice of MacBook or PC laptop, plus home office setup support
Annual $200 credit to use on our website and team merch drops
Professional development stipend to support your growth

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing analyticsgrowth analyticsperformance measurementpaid marketing analyticsSQLincrementality measurementgeo lift testingconversion lift testingdashboard buildingdata extraction

Soft Skills

communicationstakeholder managementexecutive storytellingmetric governanceperformance optimizationanalytical thinkingcollaborationproblem-solvingattention to detailadaptability