JETSET Pilates®

Field Marketing Manager

JETSET Pilates®

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • Texas • United States

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Salary

💰 $70,000 - $95,000 per year

About the role

  • Serve as the primary marketing contact for JETSET Pilates franchisees, providing support and consultation regarding local marketing strategy, resources, and brand standards.
  • Partner with new franchisees during pre-opening and presales, ensuring the 16-week playbook is executed successfully with a focus on lead generation, conversions, and founding member acquisition.
  • Support franchisees in sales alignment, collaborating with studio teams to ensure marketing and sales strategies work together to drive first visits, intro offers, and memberships.
  • Guide franchisees on leveraging national campaigns, toolkits, and assets for their local markets—adapting resources for optimal local impact.
  • Develop and maintain strong relationships with franchise operators, addressing questions and sharing marketing best practices to elevate local execution.
  • Monitor franchisee-led marketing initiatives, local engagements, and in-market performance using data from CRM, digital channels, and studio feedback.
  • Compile and analyze local marketing reports, identifying trends, successes, and areas for improvement across franchise locations.
  • Report key findings, insights, and recommendations to the Director of Field Marketing, informing overall strategy.
  • Conduct periodic assessments with franchisees, recommending actionable tactics to strengthen local brand presence, member acquisition, and retention.
  • Ensure franchisee compliance with brand guidelines and marketing policies, providing feedback and support to uphold consistency and quality.
  • Collaborate with the Director of Field Marketing to refine and optimize the franchise support program based on field learnings and feedback.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field.
  • Experience in franchise, retail, or fitness/health industries preferred.
  • Strong understanding of sales-marketing integration and pre-opening campaign execution is a plus.
  • Project management and organizational skills, with experience supporting multiple projects simultaneously.
  • Data-driven approach and proficiency in tracking local marketing KPIs, performance analysis, and reporting.
  • Strong relationship management skills and the ability to influence
  • Passion for fitness, wellness, and delivering exceptional customer/member experiences.
  • This role requires approximately 25–35% travel, primarily to support pre-sales, studio openings, and field training. Travel cadence may be higher during peak opening periods.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
local marketing strategylead generationsales alignmentmarketing best practicesdata analysisperformance analysisKPI trackingproject managementcampaign execution
Soft Skills
relationship managementinfluencingorganizational skillscommunicationcustomer experienceconsultationcollaborationproblem-solvingadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business