Director of Brand Marketing
JETSET Pilates®
full-time
Posted on:
Location Type: Hybrid
Location: Miami • Florida • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $150,000 per year
Job Level
Lead
About the role
- Partner with the VP of Marketing to define and evolve the JETSET brand identity.
- Lead national brand campaigns that drive awareness and elevate perception.
- Collaborate on brand architecture, tone of voice, and visual identity standards.
- Ensure brand alignment across digital, retail, PR, and franchise communications.
- Identify, negotiate, and manage strategic brand partnerships.
- Oversee studio-level Grand Opening PR and ongoing PR initiatives.
- Serve as the primary liaison between JETSET Marketing, franchisees, and the PR agency.
- Develop and approve brand-aligned messaging across public-facing communications.
- Oversee concept-to-execution of all brand creative campaigns.
- Lead the organic social media strategy overseeing the social and content teams.
- Partner with the Director of Merchandise to integrate retail storytelling and visual merchandising into brand campaigns.
- Lead, mentor, and grow the brand marketing and creative team.
Requirements
- 8+ years of experience in brand marketing, partnerships, or PR leadership, ideally within fitness, wellness, luxury, or lifestyle brands.
- Proven experience managing PR agencies, partnerships, and creative teams.
- Track record of launching integrated brand campaigns that drive awareness and engagement.
- Deep understanding of brand storytelling, visual identity, and experiential marketing.
- Excellent communication and cross-functional leadership skills.
- Bachelor’s degree in Marketing, Communications, or related field.
Benefits
- Competitive Compensation Package: including base salary, bonus, and benefits
- 75% contribution to individual comprehensive health plan, plus dental/vision/life/disability/pet insurance options
- Up to 4% match to 401(k) plan, no waiting period
- Cell phone stipend
- Wellness and fitness perk membership (Classpass)
- Paid time off and company holidays
- A culture that values innovation, ownership, and excellence
- The opportunity to shape the operational infrastructure of a fast-scaling premium wellness brand
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand marketingPR leadershipcampaign managementbrand storytellingvisual identityexperiential marketingsocial media strategycreative team managementpartnership managementretail storytelling
Soft skills
communication skillscross-functional leadershipmentoringcollaborationnegotiation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications