Sports Betting Content Producer
Better Collective
Senior Creative Producer/Strategist
Jerry
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 - $160,000 per year
Job Level
Senior
About the role
- Generate and shape creative concepts rooted in advertising fundamentals, optimized for paid social, CTV and emerging channels.
- Partner with media and growth teams to translate performance data into actionable creative direction.
- Lead production of high-performing ads (short-form video, UGC, influencer collabs, static, TV etc.), ensuring both speed and quality.
- Develop creative briefs and testing frameworks that connect learnings with creative hypotheses across awareness, consideration, and conversion stages.
- Analyze and synthesize performance results, distilling insights into storytelling opportunities and drive iteration and scale.
- Lead agency relationships and channel partners to maximize creative output, collaboration, and efficiency — ensuring external teams are aligned with Jerry’s creative and performance goals.
- Stay on top of platform trends, formats, and cultural shifts, ensuring Jerry’s creative stays fresh, relevant, and effective.
- Build and manage a creative pipeline, balancing speed and craft while ensuring assets are aligned with growth goals.
- Leverage AI tools (for ideation, scripting, editing, analytics, etc.) to accelerate creative workflows and unlock new creative possibilities.
- Share learnings and best practices across the team — helping turn creative testing into a scalable, repeatable playbook through data-informed process.
Requirements
- 5+ years of experience in advertising, creative production and/or creative strategy
- Proven track record producing or directing high-performing creative for paid channels (TikTok, Meta, YouTube, CTV, etc.)
- Strong grasp of what makes creative perform: hooks, pacing, iteration, testing frameworks
- Experience leading agency and production partners to maximize output quality, collaboration, and performance alignment is a plus
- Analytical comfort — you can interpret data and use it to refine creative direction
- AI fluency — comfortable experimenting with generative tools to streamline workflows, analyze data, or expand creative possibilities
- A deep passion for advertising and storytelling — you study brands, trends, and performance creative for fun
- Understanding of full-funnel marketing, from brand awareness and consideration messaging to conversion-focused assets
- Collaborative and entrepreneurial mindset — thrives in fast-paced environments, comfortable bridging creative, media, and analytics teams.
- Bonus: experience in both agency and growth contexts (especially at app-based or DTC brands)
Benefits
- Health, dental, and vision coverage
- Paid time off
- Paid parental leave
- 401(K) plan with employer matching
- Wellness benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
creative productioncreative strategyhigh-performing creativetesting frameworksdata analysisstorytellingfull-funnel marketingiterationhookspacing
Soft skills
collaborative mindsetentrepreneurial mindsetanalytical comfortpassion for advertisingability to leadcommunicationadaptabilityteam alignmentcreative directionefficiency
