Senior Content Specialist

Jenzabar

Senior Content Specialist developing content for Jenzabar’s marketing initiatives. Collaborating with teams to enhance brand awareness and drive communications across various platforms.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $61,000 - $74,000 per yearWebsite

About the role

Key responsibilities & impact

Lead content initiatives to support Jenzabar’s communications, thought leadership, and brand awareness objectives
Develop thought leadership campaigns that showcase Jenzabar’s industry expertise, as well as the strengths and knowledge of Jenzabar’s subject matter experts
Serve as lead writer, editor, and strategist for communications and content, including case studies, product sheets, emails, and other marketing-related materials
Lead the creation of content used for external communications and brand initiatives, including industry award programs, event speaking engagements, and more
Collaborate with internal and external partners to understand emerging trends in higher education and incorporate those storylines into Jenzabar’s content and communications strategies
Support initiatives with media and analyst organizations by demonstrating Jenzabar’s domain expertise and ability to execute transformative programs across higher education
Create and maintain a blog calendar that incorporates content aligned with the company’s goals and OKRs
Support Product Marketing, Digital, Creative, and other Marketing teams in the development and execution of ABM programs intended to generate qualified leads and increase the sales pipeline
Work closely with Product Marketing, Digital, and Creative teams to craft compelling brand stories that differentiate Jenzabar from competitors
Assist in the development and execution of digital advertising campaigns
Create and enhance webpage content using SEO, GEO, and other emerging best practices
Leverage AI-enabled tools and analytics to enhance decision-making, improve efficiency, and drive measurable business outcomes when appropriate
Apply sound judgment and ethical standards when using AI, ensuring accuracy, data privacy, and responsible human-in-the-loop oversight
Other duties as assigned

Requirements

What you’ll need

Bachelor’s degree or higher in Communications, Journalism, English, or related field
Minimum 5+ years’ experience in copywriting and/or communications
Impeccable grammar and exemplary writing skills
Excellent proofreading and editing skills
Higher education or technology industry experience is a plus

Benefits

Comp & perks

Medical Insurance
Life Insurance
Dental Insurance
Vision Insurance
PTO
Paid Parental Leave
Paid Holidays
Short Term Disability
Long Term Disability
401K
Educational Assistance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingeditingcontent strategySEOdigital advertisingthought leadershipcase studiesproduct sheetsABM programsblog management

Soft Skills

communicationcollaborationstrategic thinkingattention to detailcreativityjudgmentethical standardsproofreadingwriting skillsorganizational skills