Jenzabar

Senior Marketing Events, Program Specialist

Jenzabar

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $55,000 - $65,000 per year

Job Level

Senior

About the role

  • Collaborate with the Associate Director, Strategic Programs to research, recommend, and support tradeshows and events (in‑person and virtual) aligned with marketing and sales objectives
  • Travel as needed to events and conferences (around 6-10 a year, but also dependent on business needs)
  • Manage and maintain the master conference and events calendar
  • Coordinate the logistics and execution of 30+ tradeshows and conferences annually, including booth selection, staffing coordination, badge registration, internal communications, shipping, and onsite support
  • Plan and execute hosted dinners and receptions tied to select trade shows and conferences, including venue sourcing, logistics, invitations, and RSVP management
  • Develop and manage event‑specific execution plans, timelines, and pre‑ and post‑event communications
  • Partner with marketing, sales, creative, and operations teams to support event objectives and ensure smooth execution
  • Track event expenses, process invoices, and support budget monitoring and reconciliation
  • Serve as an operational point of contact for onsite sales teams and internal stakeholders during events
  • Support vendor, sponsor, and exhibitor coordination to ensure consistent branding and a high‑quality attendee experience
  • Assist with post‑event reporting and operational metrics to support ROI analysis and continuous improvement
  • Own the planning, management, and execution of Jenzabar’s webinar program, delivering consistent thought leadership, brand visibility, and lead‑generation outcomes
  • Align webinar topics, formats, and cadence with strategic priorities through regular collaboration with the Associate Director, Strategic Programs
  • Manage the annual webinar calendar and oversee end‑to‑end production within webinar platforms, ensuring a polished and engaging attendee experience
  • Partner with Marketing, Sales, Product Management, and Customer Success to identify speakers, refine messaging, and support business objectives
  • Collaborate with Digital Marketing and Product Marketing to build targeted invitation lists and execute multi‑channel promotional campaigns through HubSpot and other platforms
  • Serve as the primary point of contact for internal teams, customers, and partners regarding webinar logistics, platform use, and best practices
  • Manage the customer portal webinar page, ensuring timely publication of registration links and archived recordings
  • Deliver actionable reporting on registration, attendance, and engagement to support lead follow‑up, performance tracking, and continuous improvement
  • Oversee Jenzabar Annual Meeting (JAM) exhibit hall operations, room setup, and exhibitor coordination
  • Manage sponsorship programs, including logistics, benefit fulfillment, and onsite activation of sponsor deliverables
  • Collaborate with the Partners team to support sponsor outreach, onboarding, communication, and ongoing relationship management across events
  • Gather and analyze post-event feedback, performance metrics, and sponsor insights to inform continuous improvement and guide strategic enhancements for future events
  • Manage promotional and print assets, ensuring marketing collateral is current, accessible, and available across events
  • Own tracking of event‑related budgets and invoices, maintaining accurate documentation and supporting financial oversight

Requirements

  • Bachelor’s degree in Marketing, Communications, or Business
  • Ability to travel to events is required
  • 5+ years relevant experience required
  • Experience in the software industry a plus
  • Must understand marketing objectives; be team-oriented, organized, and flexible; and possess strong writing skills, interpersonal communication skills, and creative thinking
  • Experience with a marketing automation tool
  • Excellent PC, Internet, Microsoft Office, and database management skills required
  • Planning and events-related skills, including efficiency, organization, and attention to detail required
  • Ability to work both independently and within a busy team environment required
  • Willingness to undertake a wide range of tasks to complete projects on deadline required
  • Demonstrated project management skills a plus
Benefits
  • Medical Insurance
  • Life Insurance
  • Dental Insurance
  • Vision Insurance
  • PTO
  • Paid Parental Leave
  • Paid Holidays
  • Short Term Disability
  • Long Term Disability
  • 401K
  • Educational Assistance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event planningbudget managementproject managementlogistics coordinationwebinar productionmarketing automationdata analysisperformance trackingvendor coordinationsponsorship management
Soft Skills
team-orientedorganizedflexiblestrong writing skillsinterpersonal communicationcreative thinkingattention to detailindependent workcollaborationproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business