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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid search campaigns across platforms like Google Ads and Microsoft Ads, with strong analytical skills to derive actionable insights from performance data. Proficient in campaign strategy, execution, optimization, and reporting, while fostering collaboration and communication with internal teams and clients.
Highest-signal resume keywords
Paid Search Campaign ManagementGoogle AdsMicrosoft AdsData AnalysisBid Management Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Keyword ResearchAd Copy DevelopmentCampaign StructuringPerformance TrackingData VisualizationA/B TestingBudget ManagementPacing MonitoringReportingOptimization Strategies
Soft Skills
Analytical SkillsCommunication SkillsOrganization SkillsTime ManagementCollaboration
Tools & Technologies
SA360MarinSkaiMicrosoft ExcelMicrosoft PowerPointPerformance MaxAutomated BiddingAI-Driven Campaign Tools
Certifications & Qualifications
Google Ads Search CertificationMicrosoft Ads CertificationGoogle Search Ads 360 CertificationAI-Powered Shopping Ads CertificationPerformance Ads Certification
Industry Keywords
Paid MediaCampaign StrategyPerformance GoalsClient PresentationAgency Setting
About the role
Key responsibilities & impact- Create impact within the Paid Media Capability as the day-to-day steward of paid search media for assigned brands
- Oversee campaign strategy, execution, and optimization
- Plan, build, and manage paid search campaigns across Google, Microsoft, and other key platforms
- Conduct keyword research, ad copy development, and campaign structuring aligned with business objectives
- Monitor pacing, budgets, and bids to meet delivery and performance goals
- Identify optimization opportunities through data analysis, search query insights, and A/B testing
- Manage and QA campaign implementation for accuracy and performance tracking integrity
- Analyze performance data to identify trends, opportunities, and actionable insights
- Develop reports with data visualization and strategic recommendations
- Support monthly billing, reconciliation, and campaign actualization
- Partner with internal teams and external vendors for seamless campaign execution
- Present campaign strategies, optimizations, and performance results to internal teams and clients
- Foster open communication, knowledge exchange, and shared accountability for results
Requirements
What you’ll need- 1+ years of hands-on experience managing paid search campaigns in Google Ads and Microsoft Ads
- Experience with bid management platforms such as SA360, Marin, or Skai
- Strong analytical skills and ability to translate data into actionable recommendations
- Proficiency in Microsoft Excel and PowerPoint
- Familiarity with AI-driven campaign tools, including Performance Max, scripts, and automated bidding
- Excellent organization, communication, and time-management skills
- Collaborative, detail-oriented, and eager to learn in a fast-paced agency setting
- Google Ads Search Certification preferred
- Microsoft Ads Certification preferred
- Google Search Ads 360 Certification preferred
- AI-Powered Shopping Ads or Performance Ads Certification preferred
- Resume in English
- Comfort working in English on a daily basis
- Willingness to work UK shift hours
- Legal right to work and remain in the country and location where the role is advertised
Benefits
Comp & perks- Discretionary annual bonus scheme
- UK Shift hours
- Provident Fund (PF) contribution
- Best-in-class group medical insurance
- Life insurance cover
- Growth-focused workplace
- Ability to tailor your work environment to suit your needs