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Senior Direct Investment Manager
JellyfishSenior Direct Investment Manager managing direct buys and affiliate partnerships for Jellyfish. Driving performance and compliance in a regulated financial services environment.
Posted 7/1/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $85,000 - $110,000 per yearWebsite
About the role
Key responsibilities & impact- Own performance across direct media and affiliate partnerships, serving as the primary point of accountability.
- Translate complex strategies into clear, actionable plans for clients and internal teams.
- Define KPIs and measurement frameworks to track and improve performance across a delayed underwriting/conversion cycle.
- Operate independently, making informed decisions and driving outcomes with minimal oversight.
- Manage and grow key affiliate and publisher partnerships (e.g., NerdWallet, Forbes), leveraging both Impact (for content creators) and Everflow (for lead aggregators).
- Act as a strategic audience gatekeeper, ensuring all onboarded partners align strictly with our core demographic profiles (e.g., middle-class households, family decision-makers, and grandmothers) rather than generic traffic.
- Proactively source, evaluate, and onboard new partners to unlock incremental growth while maintaining strict brand safety.
- Own end-to-end campaign execution, from setup through ongoing optimization.
- Oversee complex tracking infrastructure, ensuring accurate tracking of delayed offline conversions, Server-to-Server (S2S) routing, and postback mechanics.
- Enforce strict regulatory compliance, auditing partner content to ensure adherence to approved life insurance claims, disclosures, and pricing.
- Monitor performance closely, identifying opportunities to improve lead quality (CPQL) and scale.
- Manage budget pacing and ensure alignment with client goals.
- Partner closely with media strategy, planning, paid media, and analytics teams to share insights on publisher quality and backend lead validity.
- Ensure alignment across teams to drive cohesive execution and maximize impact.
- Serve as a senior, client-facing lead for direct investment and partnership strategies.
- Lead client meetings, clearly communicating performance, technical stack recommendations, and insights.
- Deliver clear, data-driven reporting with actionable insights, translating complex affiliate data into executive summaries.
Requirements
What you’ll need- 3+ years of experience in media strategy, planning, and execution, particularly in large-scale, multi-market campaigns.
- Proven track record of managing enterprise affiliate partnerships (such as NerdWallet and Forbes).
- Hands-on experience navigating complex or dual-stack partnership platforms (specifically Impact and Everflow).
- Deep expertise in the technical affiliate ecosystem, including Server-to-Server (S2S) tracking, delayed offline conversion windows, publisher models, and commission structures.
- Experience in regulated industries (e.g., financial services, insurance, education) with longer sales cycles is highly preferred.
- A data-focused mindset with a sharp ability to vet publishers based on specific audience demographic criteria.
- Ability to operate both strategically and tactically, balancing big-picture thinking with hands-on technical execution.
Benefits
Comp & perks- You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.
- Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.
- Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
- Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Media StrategyCampaign ExecutionPerformance MeasurementAffiliate Ecosystem ExpertiseDelayed Offline Conversion TrackingBudget ManagementKPI DefinitionTechnical Stack RecommendationsPublisher EvaluationData-Driven Reporting
Soft Skills
Strategic ThinkingClear CommunicationIndependent Decision-MakingCollaborationClient Relationship Management