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Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Analyze the performance of creative assets across various platforms (Meta, TikTok, YouTube, etc.) to identify winning patterns and elements.
- Evaluate creative components such as hooks, visuals, copy, and CTAs to determine their impact on key performance indicators (KPIs) like CTR, CPA, and ROAS.
- Build and maintain comprehensive dashboards and reports that focus specifically on creative efficacy.
- Act as the primary liaison between the Media/Data teams and the Creative/Production teams.
- Translate media performance data into creative "lessons learned" and actionable creative briefs for future production.
- Collaborate with the Creative/Pencil Lead to integrate AI-driven insights into the creative workflow.
- Develop and manage a robust creative testing roadmap, including A/B testing and multivariate testing protocols.
- Provide data-backed recommendations for creative iterations and optimizations.
- Oversee the metadata tagging process for creative assets to ensure granular data collection and analysis.
- Participate in regular cross-departmental syncs to align creative production with media buying strategies.
- Educate the creative team on performance metrics and how their work impacts the bottom line.
- Stay ahead of industry trends and platform updates to ensure our creative strategies remain cutting-edge.
Requirements
What you’ll need- 3-5 years of experience in media analysis, digital marketing, or a performance-driven creative role.
- Advanced English proficiency.
- Proficiency in data analysis tools (Excel, SQL, Google Data Studio, Tableau) and platform native analytics.
- Deep understanding of Paid Social and Programmatic ads platforms.
- A strong grasp of storytelling, visual design principles, and what resonates with audiences on social media.
- Experience with AI-driven creative tools (e.g., Pencil) and creative management platforms is highly desirable.
Benefits
Comp & perks- Savings fund: You'll save 5% of your monthly income and Jellyfish will contribute the same amount you save to your savings fund.
- Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
- Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysisA/B testingmultivariate testingperformance metricsstorytellingvisual design principlescreative testing roadmapcreative optimizationmetadata taggingKPI analysis
Soft Skills
collaborationcommunicationeducationliaisontrend analysis