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About the role
Key responsibilities & impact- Act as a senior strategic lead across multidisciplinary creative projects and campaigns.
- Serve as the strategic bridge between Brand Strategy, Creative and Production teams, helping translate briefs into clear messaging and creative direction before execution begins.
- Partner closely with Brand Strategy, Creative, Media and Data teams to ensure work is strategically aligned and commercially effective.
- Work collaboratively with design teams to shape assets and creative execution, with overall creative oversight from Creative Directors.
- Inspire creative teams with strong strategic foundations, clear jumping-off points and platform-specific guidance.
- Shape and elevate creative output across copy, content and campaign execution.
- Mentor and support Creative Insights & Content team members, fostering strategic thinking and creative excellence.
- Build strong client relationships and act as a trusted advisor across accounts.
- Use AI tools, including Pencil, to support insights, ideation, content generation, testing and optimisation workflows.
- Lead the development of AI-enabled creative workflows and scalable production approaches.
- Build testing frameworks for messaging, copy and creative variants across channels.
- Translate performance data into actionable creative and content recommendations.
- Stay close to platform evolution, cultural shifts and emerging behaviours, bringing new thinking into client work.
- Identify opportunities to improve creative effectiveness, operational efficiency and content scalability through AI-enabled ways of working.
- Support the evolution of the Creative Insights & Content capability across Jellyfish.
- Contribute to thought leadership, playbooks, frameworks and ways of working.
- Identify opportunities for account growth and expanded strategic partnerships.
- Help position Jellyfish as a leader in insight-led and AI-enabled creative delivery.
- Contribute to new business opportunities and strategic pitches where relevant.
Requirements
What you’ll need- 6+ years’ experience across copywriting, communications strategy, content strategy or integrated creative roles within an agency or brand environment.
- Strong background in messaging development and translating brand positioning into cross-channel communications.
- Experience developing communications frameworks, messaging matrices and content ecosystems across customer journeys.
- Strong understanding of the relationship between brand strategy, audience insight, creative execution and performance marketing.
- Experience shaping creative and content strategies across multiple channels and customer touchpoints.
- Experience leading multidisciplinary creative projects and collaborating across strategy, creative, media and data teams.
- Strong understanding of digital content ecosystems, including paid media, social, CRM, web and SEO.
- Experience using AI tools within creative or content workflows, with curiosity around emerging technologies and operational innovation.
- Strong presentation, communication and stakeholder management skills.
- Experience mentoring or leading team members is preferred.
Benefits
Comp & perks- You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.
- Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.
- Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
- Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingcommunications strategycontent strategymessaging developmentcommunications frameworksmessaging matricescontent ecosystemscreative strategiesperformance marketingdigital content ecosystems
Soft Skills
strategic thinkingmentoringclient relationship buildingpresentation skillscommunication skillsstakeholder managementcollaborationcreative oversightinspirationoperational efficiency