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About the role
Key responsibilities & impact- Own and manage Digital PR campaigns from ideation to execution, ensuring alignment with SEO and broader marketing strategies.
- Develop compelling stories and creative campaign ideas that earn media coverage and drive engagement.
- Build and maintain relationships with journalists to secure high-quality placements.
- Work closely with SEO & GEO specialists to create targeted outreach strategies that improve organic and LLM search performance.
- Identify newsjacking and reactive PR opportunities to ensure our clients stay at the forefront of industry conversations.
- Serve as the day-to-day lead for key client accounts, ensuring seamless communication, strategy alignment, and campaign execution.
- Present campaign strategies, progress updates, and results to clients, showcasing the impact of Digital PR on their SEO performance.
- Support and lead client meetings, calls, and workshops, articulating insights, recommendations, and next steps with confidence.
- Monitor, track, and report on campaign performance, using data to refine and optimise PR strategies.
- Conduct backlink analysis and competitor benchmarking, working with SEO teams to identify new opportunities.
- Stay ahead of industry trends, media landscapes, and digital PR best practices, ensuring we deliver cutting-edge campaigns.
- Work cross-functionally with SEO, content, and creative teams to maximise the impact of Digital PR.
- Contribute to the continuous improvement of processes, tools, and techniques to enhance the effectiveness of our campaigns.
Requirements
What you’ll need- 3+ years of experience in Digital PR, with a proven track record of leading campaigns from ideation to delivery.
- Strong storytelling skills, able to craft narratives that capture media attention.
- Expertise in media outreach
- Understanding of SEO and link-building, and how Digital PR contributes to organic search success.
- Excellent communication and presentation skills, comfortable leading client meetings and workshops.
- Strategic thinker and hands-on doer, able to balance big-picture vision with execution.
- Strong organisational skills, capable of managing multiple campaigns at once.
- Experience with PR tools like MuckRack, SEMrush, and/or Buzzstream (Bonus Skills).
- Ability to analyse and interpret SEO performance data to inform PR strategies (Bonus Skills).
- Experience in international or multi-market PR campaigns (Bonus Skills).
- Experience in digital PR activity for auto, insurance, tech or SME clients (Bonus Skills).
Benefits
Comp & perks- Reward: You'll be eligible to join our discretionary annual bonus scheme.
- Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Digital PRSEOlink-buildingbacklink analysiscompetitor benchmarkingcampaign managementmedia outreachstorytellingdata analysisstrategic planning
Soft Skills
communicationpresentationorganizationalstrategic thinkingrelationship buildingleadershipcreativityadaptabilitycollaborationproblem-solving