FREE ACCESS
5,000–10,000 jobs/day
See all jobs on JobTailor
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
About the role
Key responsibilities & impact- Lead Jellycat’s global CRM team to boost retention with data-driven, cross-channel strategy.
- Drive growth, mentor the team and shape customer journeys.
- Planning, owning and executing our CRM activity calendar, ensuring collaboration and alignment with the marketing, trade and growth teams.
- Planning, executing and optimizing multichannel lifecycle automations and use insight to build out new lifecycle strategies to maximize customer retention.
- Our CRM platform business owner and you will utilise that system to ensure it’s used to its fullest potential.
- Maintaining accuracy of all logic and data flowing in and out of the platform, ensuring it effectively captures and analyses data.
- Conducting thorough data analysis to identify trends, opportunities, and areas for continuous improvement.
- Developing and executing test and learn strategies, focusing on learning about our customers and optimising their behaviours.
- Creating targeted marketing campaigns based on customer segmentation and behaviour analysis.
- Collaborating with cross-functional teams including marketing, creative and ecommerce trading to ensure seamless integration and execution.
- Owning CRM reporting across campaigns, automations and channels, including email, SMS and Direct Mail providing insights and recommendations for continuous improvement.
- Staying updated with the latest CRM technologies and best practices to drive innovation and efficiency.
- Understanding of GDPR, California privacy laws and other impactful regulations in this field.
- Leading and mentoring junior team members, providing guidance and support to foster professional growth.
- Collaborating with external agencies and vendors as needed to execute marketing initiatives.
- Adopting a continuous learning mindset through a carefully planned test and learn programme.
- Working cross-functionally to identify opportunities to capture new customer data and grow our contactable base.
Requirements
What you’ll need- A minimum of 7+ years in CRM leadership role within a DTC environment, preferably in retail.
- Team management experience of at least 3 team members.
- Expertise in CRM marketing (email, SMS, segmentation, DM).
- A strong grasp of customer data and how to translate into CRM strategies.
- Deep knowledge of CDMPs (Customer data and Marketing platforms) such as Bloomreach.
- Technical ability and will be able to set up automation flows.
- The ability to be analytical and customer-obsessed.
- A curious mind and will be both experimental and data-driven.
- Good collaboration skills and will be excited by cross-functional work.
- Strong presentation skills – translating complex data into easily digestible insight.
- Excellent communication and project management skills.
- Strong attention to detail and be able to thrive in a fast-paced / high-growth environment.
Benefits
Comp & perks- Discretionary Bonus Scheme
- Private Medical Insurance
- Group Life Cover
- 25 days paid holiday
- Hybrid working
- Employee Assistance Program
- Private Chef!
- Regular social & team events
- Contributory Pension Scheme
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM marketingcustomer data analysisautomation flowscustomer segmentationlifecycle strategiesdata-driven strategiesmultichannel marketingtest and learn strategiesGDPR complianceCalifornia privacy laws
Soft Skills
team managementmentoringcollaborationanalytical thinkingcustomer obsessionpresentation skillscommunication skillsproject managementattention to detailcontinuous learning