Director – Events Marketing Strategy

JDPA LIMITED

Director of Events Marketing Strategy responsible for shaping revenue-generating events at JD Power. Leading strategic planning and execution of global events to enhance brand authority and market engagement.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesLead💰 $120,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Set and lead a commercially driven global events strategy that delivers revenue growth, pipeline contribution, and brand value.
Own the end-to-end events portfolio, with clear accountability for strategy, execution, performance measurement, and optimization, including senior-level internal events.
Hold full P&L responsibility, including budgeting, forecasting, cost control, and profitability across all event programs.
Define and embed a cohesive brand strategy for events, ensuring consistent, high impact brand expression across markets and audiences.
Develop and monetize event propositions, owning all revenue streams including sponsorship, ticketing, and any partner investment.
Ensure events are fully integrated into the go-to-market strategy, working closely with Brand, Growth Marketing, Sales, and Commercial Marketing Leads to drive demand and pipeline outcomes.
Establish and report against clear performance metrics, including revenue, margin, sponsorship yield, brand impact, and ROI.
Lead and develop a high-performing events team and partner ecosystem, ensuring best-in-class delivery.
Ensure a consistent global approach to division-led events while enabling local relevance and scalable growth across markets.
Provide strong strategic leadership to the team, setting a clear vision, raising the bar on performance, and ensuring priorities, accountability, and outcomes are aligned to business goals.

Requirements

What you’ll need

Experience in commercially successful, brand‑led events with clear revenue and ROI outcomes.
Strong commercial acumen, with proven P&L ownership and experience managing complex budgets and revenue targets.
Demonstrated ability to translate brand strategy into compelling narratives and experiences that influence perception and behavior.
Excellent stakeholder management and negotiation skills, with the ability to influence at senior level.
Ability to manage multiple high‑value programs in a fast‑paced environment while maintaining financial and brand control.
Commercially minded, results‑driven, and focused on delivering high‑impact, on‑brand experiences that support business growth.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

P&L managementbudgetingforecastingcost controlperformance measurementevent strategyrevenue generationsponsorship managementticketinggo-to-market strategy

Soft Skills

strategic leadershipstakeholder managementnegotiationinfluencingteam developmentperformance optimizationcommercial acumenresults-drivenmultitaskingcommunication