CRM Manager

JD.COM

CRM Manager managing end-to-end campaigns across email, app, and notifications for Joybuy. Collaborating with data and brand teams to drive customer engagement and loyalty.

Posted 4/16/2026full-timeDüsseldorf • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Design, build and rollout of cross-channel CRM campaigns across email marketing, in-app communication and the notification center
Development of automated trigger-based journeys to activate, re-engage and retain relevant audiences
Implementation of personalized messages, dynamic content and intelligent delivery logic
Identifying optimization opportunities for content, timing, frequency and audience targeting
Running A/B tests and deriving data-driven recommendations to scale successful tactics
Ensuring compliance with brand guidelines, legal requirements (in particular GDPR) and technical standards

Requirements

What you’ll need

End-to-end management of CRM campaigns across email, app and notifications
Building and maintaining audience segments based on behavioral, transactional and profile data
Analyzing KPIs such as open rates, CTR, conversion rates, opt-in/opt-out behavior and customer lifetime value
Creating and coordinating relevant content elements for email templates, app components and notification messages
Using and evolving the CRM tools, marketing automation platforms and customer data systems in use
Close collaboration with brand marketing, performance marketing, product management, data and customer service

Benefits

Comp & perks

competitive salary
great office locations
supportive, people-first culture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM campaign managementA/B testingdata analysisaudience segmentationautomated trigger-based journeyspersonalized messagingdynamic content implementationoptimization strategiesKPI analysiscontent creation

Soft Skills

collaborationcommunicationorganizational skillsdata-driven decision makingcreativity