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Senior Director, Growth Marketing
JasperSenior Director of Growth Marketing at Jasper, the leading AI marketing platform. Building enterprise growth strategies and collaborating with cross-functional teams to drive pipeline and revenue.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading B2B SaaS growth strategies, integrating performance marketing, lifecycle marketing, and account-based marketing to drive pipeline and revenue. Leverages data analytics and AI to optimize marketing efforts and enhance decision-making across teams.
Highest-signal resume keywords
B2B SaaS Growth LeadershipPerformance Marketing ExpertiseAccount-Based Marketing StrategyData-Driven Decision MakingTeam Building and Coaching
ATS Keywords
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Hard Skills
Pipeline DevelopmentDigital MarketingWebsite OptimizationConversion Rate OptimizationRevenue PlanningSales StrategyLifecycle MarketingAI Application in MarketingForecastingIntegrated Marketing Programs
Soft Skills
Excellent CommunicationExecutive PresenceInfluencing SkillsCuriosityCoaching
Industry Keywords
Enterprise Growth EngineCustomer Journey OptimizationMultidisciplinary Team LeadershipField MarketingSales Plays
About the role
Key responsibilities & impact- Build Jasper’s Enterprise Growth Engine
- Lead Jasper’s integrated growth strategy across paid media, lifecycle marketing, web, SEO/GEO/AEO, field marketing, and account-based marketing.
- Build a unified growth engine that accelerates pipeline across our enterprise sales motion and leverages AI to continuously improve speed, personalization, and performance.
- Lead Jasper’s field marketing and account-based marketing strategy, bringing together executive events, customer engagement, digital campaigns, and sales plays into a cohesive enterprise growth motion.
- Partner closely with Sales to create high-impact programs that build relationships, accelerate pipeline, and expand strategic accounts.
- Use data to evaluate funnel performance, identify growth opportunities, optimize investment, and improve conversion across the customer journey.
- Establish forecasting, reporting, and operating rhythms that enable fast, informed decision-making.
- Partner closely with GTM Operations and Data Science to continuously improve the systems that power growth.
- Lead a multidisciplinary team spanning performance marketing, lifecycle marketing, organic growth, and field marketing.
- Coach leaders, raise the quality bar, and build a culture of experimentation, accountability, and continuous learning.
Requirements
What you’ll need- 10+ years leading B2B SaaS growth or revenue marketing, including experience supporting enterprise sales motions.
- A track record of building pipeline through integrated digital, lifecycle, ABM, and field marketing programs.
- Deep expertise in performance marketing, paid acquisition, website optimization, CRO, and modern growth strategy.
- Experience partnering closely with Sales leadership on account strategy, forecasting, and revenue planning.
- Strong analytical instincts and comfort using data to diagnose problems, prioritize investment, and improve funnel performance.
- Experience building and scaling high-performing marketing teams while remaining close enough to the work to coach and contribute.
- A strategic mindset paired with a hands-on operating style—you enjoy moving between executive planning and campaign execution.
- Curiosity about AI and a demonstrated ability to apply AI, automation, and emerging technologies to improve how marketing works.
- Excellent communication and executive presence, with the ability to influence across marketing, sales, customer success, and executive leadership.
Benefits
Comp & perks- Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
- 401(k) program with up to 2% company matching
- Equity grant participation
- Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
- FlexWellness program ($1,800 annually) to help support your personal health goals
- Generous budget for home office set up
- $1,500 annual learning and development stipend
- 16 weeks of paid parental leave