Account Based Marketing Manager
Jasper
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $140,000 - $165,000 per year
About the role
- Develop and execute Jasper’s account-based marketing strategy focused on our Top 100 customers and named accounts across Enterprise and Strategic segments, ensuring programs are aligned to revenue priorities, active opportunities, and account growth goals.
- Partner deeply with Sales leadership, AEs, and account teams to prioritize opportunity landscapes, and build coordinated account engagement plans that support account expansion and pipeline acceleration.
- Design and orchestrate tiered ABM programs across 1:1, 1:few, and 1:many motions, ensuring the right level of personalization and investment based on account priority and business impact.
- Develop highly personalized 1:1 engagement strategies for strategic accounts, including tailored campaigns, executive experiences, and sales enablement programs designed to unlock high-value opportunities.
- Create scalable 1:few programs that bring together clusters of priority accounts through curated executive events, peer experiences, and targeted campaigns.
- Work closely with the Field Marketing team to ensure executive events, dinners, and curated experiences are strategically targeted to priority accounts and supported by coordinated pre- and post-event ABM engagement.
- Support account progression and deal acceleration by developing programs that engage multiple stakeholders and buying groups at different stages of the sales cycle.
- Collaborate cross-functionally with Demand Generation, Field Marketing, Sales, and Revenue Operations to ensure ABM programs align with broader GTM initiatives and pipeline goals.
- Build repeatable ABM playbooks and frameworks for account tiering, engagement planning, and program execution that can scale across segments, personas and industries.
- Measure the impact and performance of ABM programs on account engagement, opportunity progression, and pipeline, partnering with Revenue Operations to establish clear reporting and insights.
Requirements
- 7+ years of experience in B2B marketing, with experience in account-based marketing and enterprise marketing programs.
- Strong experience partnering cross-functionally particularly with account executives and account managers to support pipeline creation and account expansion.
- Experience building and executing ABM campaigns across multiple channels, including events, digital programs, and personalized outreach.
- Ability to translate account insights into highly targeted marketing programs and experiences.
- Strong analytical mindset with the ability to measure account engagement, pipeline impact, and program ROI.
- Highly collaborative and comfortable working across Sales, Marketing, and Revenue Operations.
- Ability to manage multiple programs and priorities in a fast-paced, high-growth environment.
- Willingness to travel for key programs and executive events as needed.
Benefits
- Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
- 401(k) program with up to 2% company matching
- Equity grant participation
- Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
- FlexWellness program ($1,800 annually) to help support your personal health goals
- Generous budget for home office set up
- $1,500 annual learning and development stipend
- 16 weeks of paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
account-based marketingB2B marketingABM campaignspipeline creationprogram executiondata analysiscampaign measurementengagement strategiessales enablementevent marketing
Soft Skills
collaborationanalytical mindsetproject managementcommunicationstrategic thinkingprioritizationadaptabilityrelationship buildingteamworkproblem-solving