
Head of Go To Market
Janea Systems
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
Tech Stack
About the role
- Validate and refine BigFilter’s initial GTM strategy
- Scale pilot and design-partner traction
- Define the foundation for a repeatable enterprise GTM motion
- Evaluate and refine our initial GTM hypotheses (ICP, buyer, use cases, channels, pricing).
- Pressure-test what we believe vs. what the market actually responds to.
- Identify which segments show real urgency and buying intent (e.g., MSPs, MSSPs, mid-market / enterprise security teams).
- Own and scale our pilot program beyond initial design partners.
- Convert qualified prospects into pilots with clear success criteria.
- Work closely with customers to validate value, deployment model, and buying process.
- Turn pilot learnings into concrete GTM and product insights.
- Lead structured customer discovery across buyers, influencers, and end users.
- Refine messaging, positioning, and use-case narratives based on real conversations.
- Translate insights into clear ICP definitions and qualification criteria.
- Explore and validate early enterprise sales motions (direct vs. partner-led).
- Identify and develop relationships with MSPs, MSSPs, and strategic ecosystem partners.
- Help determine where BigFilter’s product fits in existing security stacks and workflows.
- Own early CRM strategy, pipeline hygiene, and reporting.
- Develop foundational GTM assets (pitch decks, one-pagers, pilot briefs, demos).
- Build the early GTM operating rhythm that future hires can scale.
- Work closely with the CEO/CTO and product team to align GTM learnings with MVP priorities.
- Act as the voice of the customer internally.
- Help shape pricing, packaging, onboarding, and customer success motions.
Requirements
- Former founder, early GTM leader, or senior sales/marketing leader at an early-stage cybersecurity startup.
- Deep understanding of B2B cybersecurity buying motions, especially via MSPs/MSSPs or mid-market / enterprise IT.
- Proven experience operating in pre-PMF or early-PMF environments.
- Comfortable with hands-on outreach, discovery calls, and relationship building.
- Strong strategic thinker who can also execute day-to-day.
- Highly autonomous, structured, and comfortable operating with limited data.
- Builder mindset: enjoys creating clarity where none exists.
Benefits
- Rare opportunity to shape GTM before scale locks in the wrong answers.
- Direct influence on product direction, company strategy, and funding outcomes.
- High trust, high ownership role with a technically strong founding team.
- Path to long-term leadership as BigFilter scales post-funding.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GTM strategycustomer discoverypipeline hygieneCRM strategysales motionsmessagingpositioningvalue validationproduct insightsenterprise sales
Soft Skills
strategic thinkingrelationship buildingautonomystructuredexecutionclarity creationleadershipcommunicationcollaborationcustomer advocacy