Senior Web Marketing Manager

Jane

Senior Web Marketing Manager driving web strategy for Jane’s marketing website. Leading content and design to ensure a coherent and high-performing web experience.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $139,600 - $226,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in web strategy and digital marketing, with a focus on leveraging websites as growth channels through A/B testing and conversion rate optimization. Proficient in information architecture, SEO, and modern content management systems to enhance user experience and engagement.

Highest-signal resume keywords

Web StrategyA/B TestingSEO/AEO FluencyContent Management SystemsAnalytical Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Web StrategyDigital StrategyInformation ArchitectureA/B TestingConversion Rate OptimizationSEOResponsive DesignAccessibility Testing

Soft Skills

Analytical InstinctsCommunication SkillsStorytelling SkillsCuriosity

Tools & Technologies

WordPressOptimizelyContentfulWebflow

Industry Keywords

Growth ChannelExperimentation ProgramOrganic PresenceAnswer Engine Presence

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own the strategy for the Jane marketing website.
Connect strategy to the customer and to performance.
Build and run an experimentation program.
Lead our organic and answer engine presence.
Partner with the web platform and enablement function.

Requirements

What you’ll need

Solid experience in web strategy, digital strategy, product/content strategy, or a closely related discipline
Experience treating a website as a genuine growth channel
Deep fluency in information architecture and navigation
Strong analytical instincts
Real experience running A/B tests and CRO growth experimentation at scale
Hands-on SEO/AEO fluency
Comfort working in a modern CMS (we use WordPress) and CRO tools (Optimizely, Contentful, Webflow, etc.)
Understanding of responsive design, accessibility and testing across devices
Excellent communication and storytelling skills.
Genuine curiosity about Jane’s mission and about the healthcare practitioners we build for.

Benefits

Comp & perks

We believe in paying fairly, clearly, and above all, paying for growth.
You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission.
Paying clearly is one of our compensation fundamentals.