
Market Owner – Manual Therapy
Jane
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $170,900 - $246,700 per year
About the role
- Own the Manual Therapy market end-to-end — set annual goals around key market metrics, obsessively track performance, and adjust strategy and tactics as needed to drive outcomes.
- Build deep market and customer understanding — develop and maintain a nuanced, research-backed view of manual therapy practitioner needs, workflows, competitive dynamics, and growth opportunities that goes beyond what any single department can see.
- Shape and execute go-to-market strategy — partner with Marketing to define how Jane shows up in the manual therapy market, and work with the Customer team to translate strategy into on-the-ground execution.
- Be the voice of the market internally — represent manual therapy practitioners across Product, Marketing, and Customer teams. Bring a clear, evidence-based point of view on product-market fit and advocate for the roadmap priorities that will move the needle.
- Balance strategy across three time horizons — align with the Customer team on immediate needs, inform Marketing programs on a now/3/6-month horizon, and help shape longer-term Product priorities.
- Surface emerging opportunities and hypotheses — identify partnership ideas, unmet needs, and new growth vectors in the manual therapy space and help chase them down.
- Represent Jane in the market — attend key industry events, conferences, and community touchpoints in the manual therapy space to build trust, deepen relationships, and strengthen Jane's position.
Requirements
- 5+ years of professional experience, including 2+ years in a market strategy, general management, or product marketing role (preferably in B2B SaaS)
- Comfort with managing to metrics — you're comfortable setting goals around metrics, diagnosing what the numbers are telling you, and adjusting strategy accordingly.
- Demonstrated ability to develop and execute go-to-market strategies — you've worked cross-functionally to bring a plan to life and can point to measurable outcomes from your work.
- Excellent communication and stakeholder management skills — you can distill complex market dynamics into clear narratives that align teams and drive decisions.
- Experience working across Sales, Marketing, Product, and Customer teams — you understand how to influence without direct authority and thrive in cross-functional environments.
- Comfort with ambiguity and a bias toward action — you can operate effectively even when the playbook isn't fully written and you know how to make progress with incomplete information.
- Former GM experience or prior experience managing a P&L - whether of a small business or a tech company segment.
- Deep familiarity with the manual therapy or allied health landscape — you understand how physical therapy, massage therapy, chiropractic, or similar practices operate, what drives growth, and what challenges practitioners face day-to-day.
Benefits
- Stock options
- Medical benefits through Sequoia One
- 401k
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market strategyproduct marketinggo-to-market strategymetrics managementcross-functional collaborationP&L managementdata analysiscustomer understandingperformance trackingstrategic planning
Soft Skills
communication skillsstakeholder managementinfluencing without authorityadaptabilityproblem-solvingrelationship buildingnarrative developmentdecision-makingaction-orientedteam alignment