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About the role
Key responsibilities & impact- Own customer storytelling and use cases
- Define and develop clear, compelling customer use cases across key segments and verticals
- Translate product capabilities into real-world outcomes and narratives
- Ensure consistent, differentiated storytelling across customer-facing content and GTM materials
- Own the development of case studies, customer stories, and proof-driven assets
- Create content that supports sales cycles, marketing campaigns, and external storytelling
- Continuously refresh and evolve proof points as the product and customer base grows
- Develop vertical-specific content that resonates with priority industries and use cases
- Partner with Product Marketing to translate segmentation and positioning into tailored narratives
- Build content that supports acquisition, enablement, and customer value communication
- Build and scale customer advocacy programs including case studies, testimonials, reviews, and references
- Identify and activate high-value customers as advocates across marketing, sales, and external visibility efforts
- Own the development of high-impact product and customer content including case studies, use-case playbooks, vertical guides, blog posts, and sales-supporting assets
- Support lifecycle marketing through content used in onboarding, nurture, and expansion programs
- Track and improve the performance of content across the funnel, including engagement, influence on pipeline, and customer value communication
Requirements
What you’ll need- 5+ years in Product Marketing, Content Marketing, Customer Marketing, or a related role in B2B SaaS or a similar category
- Strong storytelling skills with the ability to translate complex products into clear, compelling narratives
- Proven experience developing case studies, customer stories, and use-case-driven content
- Experience creating use-case, vertical, and proof-driven content that helps sales and marketing tell a clearer story
- Experience building content that supports both pipeline generation and customer value communication
- Strong cross-functional collaboration with Product, Sales, and Marketing teams
- Strong bias toward AI-assisted workflows, with curiosity and hands-on exploration of AI tools
- Nice-to-haves
- Experience in adtech, martech, media, or CTV
- Experience supporting video-first content workflows
- Experience with HubSpot, Canva, Webflow, or similar tools
- Experience in a lean, high-growth team where people build as they go
Benefits
Comp & perks- Fully remote work environment
- Flexible vacation policy to support work-life balance
- Medical, dental, and vision coverage
- 401(k) savings plan
- Company meetups and opportunities to connect in person
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingcontent marketingcustomer marketingcase studies developmentuse-case content creationpipeline generation contentcustomer value communicationstorytellingvertical-specific content developmentAI-assisted workflows
Soft Skills
cross-functional collaborationstrong storytellingcuriosityhands-on exploration