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About the role
Key responsibilities & impact- Own the strategy and execution for marketing-sourced pipeline
- Set targets, forecast performance, and recommend budget allocation across channels and programs
- Build the near-term growth engine while helping shape the longer-term GTM operating model
- Identify the highest-leverage opportunities across channels, content, conversion paths, reporting, and sales alignment
- Own paid acquisition end-to-end across paid search, paid social, CTV, retargeting, and emerging channels
- Build and execute multi-channel campaigns that drive qualified demand
- Design and run ABM programs for high-value accounts, verticals, and segments
- Drive organic growth through technical SEO, structured content, and evolving discovery behavior
- Build and maintain a clear growth scorecard tied to traffic, conversion, pipeline, and contribution to revenue
Requirements
What you’ll need- 8+ years in growth marketing, demand generation, or performance marketing in B2B SaaS, adtech, martech, media, or a related category
- Proven track record of driving qualified pipeline and improving conversion, not just generating activity
- Strong hands-on experience across paid search, paid social, SEO/AEO, landing pages, CRO, campaigns, and reporting
- Experience building structure and process in an environment that is still evolving
- Ability to move from execution into system design, seeing not just channel performance but how the broader GTM engine needs to work together
- Strong analytical and strategic judgment, with the ability to prioritize highest-impact opportunities in a lean environment
- Practical fluency with AI tools and automation workflows, with good judgment about where to start and where not to overbuild
- Strong cross-functional leadership skills and confidence working across marketing, sales, product marketing, leadership, and operations
- Deep hands-on experience with HubSpot and modern GTM workflows
Benefits
Comp & perks- Fully remote work environment
- Flexible vacation policy to support work-life balance
- Medical, dental, and vision coverage
- 401(k) savings plan
- Company meetups and opportunities to connect in person
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketingdemand generationperformance marketingpaid searchpaid socialSEOCROcampaignsABM programsconversion optimization
Soft Skills
analytical judgmentstrategic judgmentcross-functional leadershipprioritizationexecutionsystem designprocess buildingconfidencecollaborationadaptability