Senior Ecommerce Marketing Manager

JAM+

Senior Ecommerce Marketing Manager scaling Shopify merchandising across Envelopes.com, JAM Paper, and Folders.com. Leading teams, campaigns, experimentation, and catalog optimization to grow conversion, retention, and revenue.

Posted 8/13/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in ecommerce marketing and merchandising, with a strong focus on Shopify operations, team leadership, and data-driven decision-making. Capable of developing and executing complex merchandising strategies while leveraging AI tools for optimization and customer engagement.

Highest-signal resume keywords

Ecommerce MarketingShopify OperationsTeam LeadershipData AnalysisCampaign Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ecommerce MerchandisingShopify ConfigurationProduct Catalog ManagementTaxonomy DevelopmentOnsite Search OptimizationPromotional MerchandisingPerformance Metrics AnalysisCustomer Behavior AnalysisTesting Roadmap DevelopmentCampaign Execution

Soft Skills

Project LeadershipCross-Functional CollaborationCommunication SkillsCommercial JudgmentPeople Leadership

Tools & Technologies

Shopify PlusSearchspringKlaviyoGA4Shopify AnalyticsTableauPower BIExperimentation PlatformsProduct-Information ToolsWorkflow Automation Tools

Industry Keywords

EcommerceB2BDTCMulti-BrandSpecialty RetailCatalog OptimizationCustomer RetentionPersonalizationLifecycle MarketingIntegrated Campaigns

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own and operate Shopify storefronts across Envelopes.com, JAM Paper, and Folders.com, managing catalogs, collections, navigation, search, product pages, landing pages, promotions, product data, apps, and themes
Translate merchandising and business needs into requirements for developers and agencies
Establish scalable Shopify operating standards and improve product discovery and purchase journeys
Build, lead, and develop an ecommerce merchandising team
Create merchandising strategies for complex categories and long-tail SKU catalogs
Own taxonomy, category structure, filters, attributes, product relationships, cross-sells, bundles, recommendations, launches, refreshes, and catalog optimization
Use customer behavior, search, conversion, inventory, margin, and commercial data to prioritize product and category prominence
Own the integrated ecommerce marketing and merchandising calendar across three brands
Coordinate website merchandising, email and lifecycle marketing, landing pages, paid media, promotions, and product launches
Develop customer-growth, retention, reactivation, personalization, and experimentation programs
Build and manage testing roadmaps across merchandising, offers, landing pages, navigation, search, recommendations, messaging, and customer journeys
Own ecommerce marketing and merchandising reporting and business reviews
Diagnose performance, prioritize action, and recommend improvements using ecommerce metrics
Coordinate cross-functional work across merchandising, design, ecommerce, lifecycle marketing, paid media, analytics, technology, customer service, sales, and operations
Develop creative and campaign briefs and provide feedback
Communicate performance, priorities, risks, and recommendations to senior stakeholders
Use AI for campaign planning, copy development, creative ideation, customer-feedback analysis, research, testing, and workflow automation
Help the team adopt repeatable AI-enabled practices

Requirements

What you’ll need

7+ years of ecommerce marketing, ecommerce merchandising, or digital commerce experience with meaningful ownership of business results
Deep, hands-on experience operating Shopify or Shopify Plus in a complex ecommerce environment
Ability to personally configure, launch, optimize, and troubleshoot Shopify implementations
Experience building, managing, and developing ecommerce merchandising teams
Experience merchandising complex product categories and large, long-tail catalogs with many attributes, variants, collections, and customer use cases
Strong knowledge of ecommerce taxonomy, navigation, filtering, onsite search, product recommendations, collection strategy, product detail pages, and promotional merchandising
Experience leading integrated campaigns from strategy through execution and measurement
Strong people leadership, project leadership, and cross-functional influence
Commercial judgment and fluency in ecommerce performance metrics
Testing mindset and ability to turn customer and performance data into action
Comfort using AI tools as a normal part of work
Preferred: hands-on Searchspring experience
Preferred: experience with Klaviyo, GA4, Shopify analytics, product-information or feed-management tools, experimentation platforms, Tableau, or Power BI
Preferred: experience in multi-brand, B2B and DTC, office-products, specialty retail, or similarly complex catalog environments
Preferred: experience with Shopify migration, replatforming, major theme redesign, or significant ecommerce operating-model change

Benefits

Comp & perks

Comprehensive medical coverage
Dental coverage
Vision coverage
401(k) with company match
Life insurance
Generous paid time off
Reasonable accommodations for disabilities, religious beliefs, and pregnancy-related conditions