Lead Marketing Technology Manager
Jagex
full-time
Posted on:
Location Type: Hybrid
Location: Cambridge • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
About the role
- Own the end-to-end strategy of Jagex’s marketing technology ecosystem, spanning data structures, attribution, CRM, automation, analytics, and personalisation.
- Define and drive a forward looking martech roadmap aligned with marketing, product, analytics, and player-experience strategies.
- Lead the integration of marketing systems with game telemetry, account services, billing tools, analytics platforms and core data engineering pipelines.
- Oversee and contribute to hands on implementation, including tagging specifications, event taxonomy design, schema development, consent systems and data mapping.
- Establish and enforce standards for data quality, governance, privacy and responsible data usage across marketing technology, ensuring compliance with GDPR and internal policies.
- Manage vendor strategy, including evaluation, selection and platform optimisation across the martech stack.
- Build the foundations for player-centric lifecycle marketing, including segmentation, automated triggers and multi-channel orchestration.
- Enable advanced measurement and analytics initiatives, including incrementality, predictive modelling, attribution improvements, and KPI frameworks.
- Translate strategic marketing goals into detailed technical requirements, driving these through design, implementation, adoption, and ongoing optimization.
- Function as the organisation’s martech subject-matter authority, partnering with Marketing, Game Teams, Platform Engineering and Data Engineering to align priorities, set best practices, and influence senior-level decision-making.
Requirements
- Proven track record owning the strategy behind marketing technology ecosystems in gaming, entertainment, or high-scale digital product environments.
- Strong understanding of behavioral analytics, player data models, segmentation and lifecycle marketing.
- Hands-on understanding of data engineering principles, event pipelines, identity systems and BI tooling.
- Experience implementing or managing CRM, CDPs, tagging systems, attribution platforms and analytics tools.
Benefits
- Private Healthcare, including Dental Plan.
- Minimum 6% Pension contributions.
- Life Insurance.
- Discretionary annual performance bonus.
- Enhanced family leave policies from day 1.
- Flexible working hours.
- 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data structuresattributionCRMautomationanalyticspersonalisationdata engineeringevent pipelinessegmentationlifecycle marketing
Soft skills
leadershipstrategic thinkingcollaborationinfluencecommunication