Jagex

Associate Director – Product Marketing

Jagex

full-time

Posted on:

Location Type: Hybrid

Location: Cambridge • 🇬🇧 United Kingdom

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Job Level

Senior

About the role

  • Lead the global go-to-market strategy across PC & console platforms for RuneScape: Dragonwilds, supporting early access, major updates, geo expansions and full commercial launch.
  • Act as a core member of the game leadership team, providing strategic counsel on all marketing and GTM matters, shaping clear, actionable plans, and equipping executives with insights on trade-offs, risks, and P&L impact.
  • Drive earned media through creator programs, social storytelling and community activations building credibility and reach.
  • Lead the embedded product marketing function with a KPI driven approach to growth and improve player experience.
  • Partner with central marketing team (Performance Marketing, Creative Services & PR) to build holistic multi-channel marketing campaigns that compound growth and player sentiment.
  • Contribute to the wider marketing leadership group ensuring RuneScape: Dragonwilds integrates into franchise-wide campaigns, live events, and global activations.
  • Build and manage commercial partnerships (platform, distribution, brand collaborations, marketing technologies) that extend reach and reinforce the long-term vision.
  • Translate multi-year franchise goals into player-centric campaigns that compound over time.
  • Oversee campaign asset development from briefs to final output, ensuring world class execution.
  • Establish performance frameworks & partner with analytics to track, analyse, and optimise KPIs across channels to measure success and inform future strategy.
  • Own the RuneScape: Dragonwilds marketing budget aligning marketing investment with product goals.

Requirements

  • Proven experience in a senior marketing role in video games, ideally in open-world, MMO, or survival genres.
  • Proven success delivering global go-to-market campaigns across multiple platforms and territories, with experience extending beyond the US and EMEA.
  • Strong understanding of earned, owned, and paid media integration, and how to balance them effectively.
  • Deep knowledge of player motivations, community dynamics, and online gaming culture.
  • Exceptional leadership and stakeholder management skills, with the ability to communicate clearly across creative, technical, and executive teams.
  • A data-driven mindset with experience in KPI measurement, optimisation, and marketing budget ownership.
Benefits
  • Private Healthcare, including Dental Plan.
  • Minimum 6% Pension contributions.
  • Employee Assistance Programme & onsite Counselling.
  • Life Insurance.
  • Discretionary annual performance bonus.
  • Enhanced family leave policies from day 1.
  • Flexible working hours.
  • 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
go-to-market strategyKPI measurementcampaign asset developmentmulti-channel marketingperformance marketingcommunity activationsearned mediadata-driven mindsetbudget ownershipmarketing optimisation
Soft skills
leadershipstakeholder managementcommunicationstrategic counselcollaborationinsight generationrisk assessmentplayer experience improvementcreativityanalytical thinking