Jacobian

Senior Digital Marketing Manager – Healthcare IT

Jacobian

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Manage and optimize Google Ads, LinkedIn advertising, and display/retargeting campaigns with continuous testing of creative, targeting, and landing page variations
  • Execute account-based marketing (ABM) campaigns targeting specific hospital systems and radiology practices
  • Scale paid media budgets strategically based on performance data and business growth
  • Collaborate with the marketing team on ad creative briefs and campaign messaging
  • Develop and execute an SEO strategy to improve organic visibility and search rankings
  • Conduct keyword research targeting healthcare buyers and key clinical decision-makers
  • Optimize website content, meta tags, and technical SEO elements; monitor keyword rankings and organic performance
  • Apply SEM best practices consistently across all paid search campaigns
  • Build and execute email campaigns for events, lead nurture, client engagement, and product updates
  • Design and manage automated HubSpot workflows tailored to complex, long-cycle B2B sales
  • Segment audiences and personalize messaging across buyer personas and funnel stages
  • Collaborate with sales on lead quality, A/B testing strategies, and follow-up process optimization
  • Manage the company's LinkedIn presence and distribute content across paid and organic digital channels to maximize reach
  • Build and grow the company YouTube channel as the video content library expands; amplify PR wins and client testimonials
  • Create and optimize campaign landing pages; run A/B tests on forms, headlines, CTAs, and key page elements
  • Track marketing-influenced pipeline and deliver performance reports with clear ROI analysis and actionable recommendations

Requirements

  • 7-10+ years of hands-on B2B digital marketing experience, from campaign strategy through execution and reporting
  • Expert-level proficiency in Google Ads and LinkedIn Campaign Manager; you can walk us through campaigns you've built and the results you drove
  • Deep experience with HubSpot or a comparable marketing automation platform, including workflow creation, audience segmentation, and lead scoring
  • A track record of managing substantial annual paid media budgets with measurable, demonstrable ROI
  • Solid hands-on skills across SEO/SEM, landing page optimization, A/B testing, conversion tracking, and multi-channel attribution
  • Background in Healthcare IT, healthcare, or a similarly complex technical B2B environment required; experience in radiology software digital marketing and navigating long, multi-stakeholder sales cycles is highly preferred
Benefits
  • Join a fast-growing healthcare technology company shaping the future of AI in radiology
  • Work on meaningful products that improve radiology workflows and support better patient outcomes worldwide
  • Be part of a mission-driven team that values trust, quality, collaboration, and innovation
  • Enjoy flexible working hours and a hybrid work arrangement
  • Competitive compensation and benefits package, including comprehensive health insurance, and a 401(k) with employer contributions
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsLinkedIn Campaign ManagerSEOSEMA/B testingconversion trackinglanding page optimizationemail marketingaccount-based marketingkeyword research
Soft Skills
collaborationcommunicationstrategic thinkingaudience segmentationpersonalizationreportingoptimizationcreativitylead nurturingperformance analysis