Audience Strategy Manager

Jackson

Audience Strategy Manager defining, developing, and operationalizing customer audience strategies that drive acquisition, engagement, and retention for Jackson.

Posted 6/16/2026full-timeNashville • Missouri, Tennessee • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Develop enterprise audience frameworks aligned to customer lifecycle stages, behaviors, needs, and business priorities.
Define audience taxonomy, segmentation methodology, and targeting rules.
Identify high-value customer segments, growth opportunities, and suppression strategies.
Build scalable segmentation approaches balancing precision, reach, and operational efficiency.
Translate audience strategies into executable activation plans across email, paid media, web personalization, mobile, and direct channels.
Partner with channel owners to ensure audience consistency across platforms.
Define audience eligibility, prioritization, exclusions, and contact strategies.
Partner with CDP, CRM, and Operations teams to operationalize audience definitions within platforms such as Adobe Real-Time CDP and Adobe Experience Platform.
Establish business requirements for audience creation, enrichment, and activation.
Ensure audiences align with identity resolution, consent, and governance standards.
Monitor audience performance, penetration, conversion, retention, and engagement metrics.
Analyze audience effectiveness and recommend refinements based on business outcomes.
Partner with analytics teams on testing strategies, incrementality, holdouts, and experimentation.
Serve as the central point of contact for audience requests across business units.
Translate business objectives into audience recommendations and prioritization frameworks.
Educate stakeholders on audience best practices, governance, and targeting strategy.

Requirements

What you’ll need

Bachelor's Degree or equivalent education and experience required.
5+ years of experience in audience strategy, CRM, lifecycle marketing, marketing strategy, customer analytics, or marketing operations required.
Experience building audience strategies in a CDP, CRM, DMP, or marketing automation environment required.
Hands-on experience with Adobe Real-Time CDP, Adobe Target, Marketo, or similar platforms preferred.
Experience with SQL, analytics tools, or BI platforms preferred.
Knowledge of privacy, consent, and audience governance frameworks preferred.

Benefits

Comp & perks

competitive pay
bonuses
comprehensive health insurance benefits
a matching 401(k) retirement plan
adoption assistance
education matching gift program
dependent tuition program

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

audience strategyCRMlifecycle marketingcustomer analyticsmarketing operationsaudience segmentationSQLanalytics toolsBI platformsaudience governance

Soft Skills

collaborationcommunicationanalytical thinkingproblem-solvingstakeholder education

Certifications

Bachelor's Degree