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Senior Product Designer
Jack WestinSenior Product Designer shaping Jack Westin’s MCAT prep marketing site. Improving premium visual design, purchase funnels, and conversion through research and experimentation.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing marketing sites and e-commerce funnels, with a focus on user experience and conversion optimization. Proficient in utilizing analytics tools and A/B testing to inform design decisions and improve performance.
Highest-signal resume keywords
Marketing Site DesignA/B TestingConversion OptimizationGA4WordPress Design
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Designing Landing PagesCreating Marketing FunnelsVisual DesignPrototypingSEO Strategy
Soft Skills
Excellent Written CommunicationTeam CollaborationAdaptability
Tools & Technologies
GA4HeatmapsSession RecordingsAI Tools
Industry Keywords
E-CommerceTest PrepEducationHigh-Consideration Purchases
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Design end-to-end experiences across Jack Westin's marketing site, from first ad click through completed purchase or booked advisory call
- Research the market, customers, analytics, support tickets, student interviews, and competitive landscape to shape design direction
- Raise visual quality and establish a premium, consistent visual language across the site
- Design for an American audience using appropriate tone, imagery, and trust signals
- Build and maintain a documented marketing design system for developers and graphic designers
- Partner with the copywriter on headlines, labels, microcopy, and form copy
- Fix conversion problems such as inconsistent CTAs, an over-long booking form, and underperforming high-traffic pages
- Propose and review A/B tests with the performance marketer and iterate based on data
- Hand off implementation-ready work to the WordPress developer, including states, breakpoints, and edge cases
- Design blog and editorial templates supporting SEO strategy and reading experience
Requirements
What you’ll need- Five or more years designing marketing sites, landing pages, or subscription and e-commerce funnels
- Premium-quality portfolio demonstrating depth of work
- Ability to explain why a project works and present work suitable for a top-of-market client
- Demonstrated outcomes, including at least one case study with before-and-after metrics
- Excellent written and spoken English
- Strong instincts for a US audience
- Comfortable in GA4, heatmaps, or session recordings
- Uses AI in the workflow and can explain where it accelerates work and where output is not trusted
- Ability to learn a new industry quickly and independently
- Understand how the MCAT works, who the students are, and what competitors promise within the first month
- Ability to work well on a small distributed team
- Nice to have: experience designing for WordPress or page builder environments
- Nice to have: prototyping in code or with AI-assisted build tools
- Nice to have: background in education, test prep, or other high-consideration purchase categories
- Nice to have: editorial or publication design experience
Benefits
Comp & perks- Fully remote position with flexible working arrangements
- Full-time engagement with a stable, US-based company
- Opportunity to work on meaningful projects with a professional, collaborative team