Director, Sales Strategy – Execution

Jack Link's Protein Snacks

Director of Sales Strategy & Execution at Link Snacks responsible for retail growth of Jack Link's protein snacks across U.S. retail channels.

Posted 7/9/2026full-timeRemote • Minneapolis • Minnesota • 🇺🇸 United StatesLead💰 $180,000 - $205,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing sales strategies that leverage MAPS principles, including Merchandising, Assortment, Pricing, and Shelving, to drive growth in CPG environments. Strong analytical capabilities with experience in utilizing syndicated data and retailer POS systems to inform strategic decisions.

Highest-signal resume keywords

MAPS Principles ExpertiseSales Strategy DevelopmentAnalytical SkillsCross-Functional LeadershipCPG Commercial Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategyCategory ManagementRGMCommercial PlanningData AnalysisPricing ArchitecturePromotional StrategyForecastingRetailer-Specific Growth StrategiesDistribution Optimization

Soft Skills

LeadershipCommunicationCollaborationInfluenceContinuous Improvement

Tools & Technologies

Syndicated Data (Nielsen/IRI/Circana)Retailer POS SystemsPricing ToolsScorecardsSales Playbooks

Certifications & Qualifications

Bachelor’s Degree in Business, Marketing, FinanceMBA or Advanced Degree Preferred

Industry Keywords

CPGSnacksMeat SnacksProtein SnacksImpulse-Driven CategoriesEntrepreneurial Organization

About the role

Key responsibilities & impact

Develop the annual sales strategy that integrates MAPS fundamentals – optimizing assortment, pricing, shelving, and merchandising to drive category and brand growth
Lead cross-functional commercial planning with Marketing, RGM, Category Management, Finance, and Supply Chain to align on channel strategies, pricing architecture, trade investment, and new item launch plans
Translate consumer, shopper, and category insights into customer-specific growth strategies across convenience, mass, grocery, club, eCommerce, and emerging channels
Identify white-space opportunities, distribution gaps, and innovation platforms that drive incremental growth
Establish standardized processes and toolkits for MAPS recommendations, sales playbooks, distribution priorities, pricing guidelines, and merchandising execution expectations
Oversee the development of customer-ready stories leveraging category insights to support shelf optimization, display activation, pricing recommendations, and assortment enhancements
Ensure flawless execution of distribution gains, new item launches, promotional windows, shelf resets, planograms, and seasonal merchandising opportunities
Work closely with customer teams to ensure consistent application of MAPS strategies across all retail partners
Build and manage tools and scorecards that track performance across MAPS dimensions: distribution, shelf placement, velocity, pricing competitiveness, display execution, and promotional ROI
Lead analysis of category trends, promotional lift, price elasticity, competitor activity, and retailer-specific performance to inform strategic adjustments
Partner with RGM to optimize the price-pack architecture (PPA), evaluate trade spend efficiency, and shape long-term pricing and promotional strategy
Partner with Category Management to build compelling retailer-specific category growth stories that highlight Jack Link’s leadership in assortment, pricing, merchandising, and shelving
Collaborate with Marketing and Innovation teams to ensure brand plans, campaigns, and new products translate into winning retail strategies
Work with Sales Planning and Supply Chain to manage execution readiness, service levels, and inventory availability to support customer plans
Lead and develop a high-performing Sales Strategy & Execution team, including analysts, planners, and commercial strategy managers
Build organization capability in MAPS fundamentals, data literacy, forecasting, and customer planning
Create a high-performance culture centered on accountability, collaboration, speed, and continuous improvement

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Finance, or related field
MBA or advanced degree preferred
8+ years of CPG commercial experience (Sales Strategy, Category Management, RGM, Sales Leadership, or Commercial Planning)
Demonstrated expertise in MAPS principles – Merchandising, Assortment, Pricing, and Shelving – within major CPG retailers
Strong analytical skills with deep experience using syndicated data (Nielsen/IRI/Circana), retailer POS systems, and pricing tools
Proven track record of developing sales strategies and driving execution in fast-paced, growth-oriented CPG environments
Exceptional leadership, communication, and cross-functional influence skills
Experience in snacks, meat snacks, protein snacks, or other high-velocity, impulse-driven center-store categories preferred
Experience working in a privately held, entrepreneurial organization preferred

Benefits

Comp & perks

medical, dental and vision benefits
life and disability insurance
401k participation
paid holidays
paid time off