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Marketing Director – Interim, Maternity Cover
Jacada TravelInterim Marketing Director for Jacada Travel, managing branding and digital marketing strategy for luxury travel. Lead established team during maternity cover period for nine months.
About the role
Key responsibilities & impact- Oversee the execution of and protection of Jacada's brand identity across all channels and touchpoints for the duration of the contract.
- Ensure all marketing output is consistent with the strategy already in place, evolving it where required with the Managing Director's input.
- Partner with the Sales and Operations Director to keep marketing activity aligned with commercial objectives and the client journey.
- Work closely with the Client Experience Director to ensure that USPs are aligned with on-the-ground delivery.
- Act as final editorial oversight of the Jacada Explorer magazine, ensuring that goals are met and the timeline through commissioning, production, design, print and distribution is followed.
- Oversee Jacada's wider content output - website, blog, email, and social media - ensuring it is on-brand, high quality, and audience-relevant.
- Provide strategic oversight of Jacada's digital marketing activity through the Senior Digital Marketing Manager and their team.
- Own the Jacada website and its development, ensuring that performance is prioritised, the site is appropriately maintained, updated and evolved.
- Own brand-specific digital activity including social media strategy, website content, email marketing, and content-led SEO strategy, including AI optimisation.
- Monitor digital performance, using data to inform decisions and keep activity on track.
- Oversee and be accountable for the optimisation of the performance marketing budget.
Requirements
What you’ll need- Proven experience as a senior marketing leader - Director or equivalent - ideally within luxury, travel, premium lifestyle, or a similarly brand-led service sector.
- Comfortable operating on a fractional or interim basis - able to build trust quickly, integrate into an existing team, and deliver effectively without a lengthy ramp-up period.
- Strong brand and creative instincts with experience upholding a premium brand identity.
- Experienced in leading, managing and nurturing marketing teams, including editorial/content and digital sub-teams.
- Confident agency manager - able to brief, hold, and evaluate creative, PR, and digital agency partners.
- Confident manager of digital marketing strategy and channels with a strong ability to interrogate data and reporting.
- Commercially aware with the ability to connect marketing activity to business growth objectives.
- Strong editorial judgement - comfortable overseeing a flagship content product such as a magazine or similar.
- Experienced in working within matrix or group company structures, including upward stakeholder management.
- Self-sufficient and organised - able to work remotely and manage time effectively across a three-day week.
Benefits
Comp & perks- 25 days of paid annual leave in addition to bank holidays.
- Agile hours to help you achieve a healthy work-life balance.
- Mental Wellbeing Support including access to mental health resources and meditation sessions.
- Strong emphasis on training and career development with comprehensive training programs.
- Private medical care for employees living in the UK.
- Dog friendly office.
- Cycle to Work Scheme and Season Ticket Policy (UK).
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcontent marketingSEOemail marketingbrand managementeditorial oversightperformance marketingdata analysissocial media strategywebsite development
Soft Skills
leadershipteam managementtrust buildingcreative instinctsagency managementcommercial awarenesseditorial judgementstakeholder managementself-sufficiencyorganizational skills