
E-Commerce Sales Manager
IZZIO ARTISAN BAKERY
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $110,000 - $130,000 per year
About the role
- Own revenue, margin, and contribution performance across all non-Amazon E-Commerce channels (DTC and marketplace).
- Monitor and manage daily/weekly KPIs including AOV, ASP, traffic, conversion, CAC, ROAS, and contribution margin.
- Identify performance gaps and implement corrective action quickly.
- Drive integrated sales forecasting by translating consumer engagement metrics into actionable revenue plans.
- Evaluate and assess opportunities for DTC expansion, including evaluation of 3PL logistics, build the business case, and implement management of DTC business.
- Lead performance marketing strategy across paid media, PDP optimization, promotions, and campaign execution.
- Lead, optimize and grow our digital retail business in partnership with sales leads expanding growth across omnichannel platforms.
- Launch, test, optimize, scale, or discontinue initiatives based on data and ROI.
- Align messaging, pricing, and promotional strategies with overall sales, marketing and margin objectives.
- Apply a “test and learn” mindset, pivoting quickly in response to market shifts and performance data.
- Manage agencies and remote execution teams with clear KPIs and accountability.
- Partner closely with Finance, Supply Chain, Marketing, and Commercial teams to align forecasts and performance goals.
- Drive data-led decision-making across product launches, promotions, and assortment strategies.
- Remove operational bottlenecks and accelerate execution across initiatives.
- Develop clear, actionable performance dashboards and executive-ready reporting.
- Seek and evaluate new digital commerce opportunities to drive growth within budget and aligned to achieve company goals.
- Translate complex data into strategic recommendations and next steps.
- Proactively identify risks and present solutions to leadership.
- Build scalable reporting, benchmarking and tools to measure execution across digital shelf fundamentals (search, content, availability, price, and share).
Requirements
- Bachelor’s degree in business, Marketing, E-Commerce, or related field.
- A minimum of 4 years of multi-channel E-Commerce experience managing digital retailers (not Amazon-focused) including Instacart, Doordash, Kroger, Albertsons, Target etc. in CPG.
- Demonstrated track record of driving revenue growth and margin improvement.
- Experience managing digital marketing channels (PPC, paid media, conversion optimization).
- Experience managing agencies and/or offshore execution teams.
- Ability to pivot quickly in a rapidly evolving digital landscape.
- Entrepreneurial mindset with a bias toward action and accountability.
- Availability to travel up to 20%.
Benefits
- Competitive base salaries (commensurate with experience) along with potential bonus program and other recognitions dependent upon role.
- Comprehensive medical, dental, and vision insurance options to keep you and your family covered.
- 401(k) with company match, life insurance, and long-term disability.
- Paid time off, paid holidays, and flexible scheduling where possible.
- We are committed to the growth of our employees by providing ongoing training, professional development opportunities, and pathways to advance your career.
- Weekly take-home bread, because real sourdough bread is part of your life, not just your job.
- Occasional team meal, first tastes of our innovation, and coffee is provided at the office.
- Opportunities to recognize peers via our Employee Portal Recognition & Rewards.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
E-Commercedigital marketingPPCconversion optimizationsales forecastingperformance marketingdata analysisKPI managementDTC expansionreporting
Soft Skills
entrepreneurial mindsetaccountabilityadaptabilitystrategic thinkingcommunicationleadershipproblem-solvingcollaborationdata-driven decision makingrisk management
Certifications
Bachelor’s degree in businessBachelor’s degree in MarketingBachelor’s degree in E-Commerce