IZZIO ARTISAN BAKERY

Brand Manager

• Evaluate commercial opportunities for innovation, including market sizing, price-pack architecture, competitive benchmarking, and cannibalization analysis, using SPINS and other syndicated data sources independently.
• Translate consumer insights, customer needs, and category trends into clear business requirements that shape early product concepts.
• Own and implement a structured concept briefing process to ensure all innovation ideas are consistently evaluated and aligned with strategic priorities.
• Define and reinforce commercial guardrails—including pricing targets, retailer requirements, and channel priorities—throughout the development process.
• Build and manage financial models and P&Ls for new products to ensure viability prior to launch.
• Maintain and manage a rolling 12–18 months innovation pipeline in collaboration with Sales, R&D, and Operations, aligned to retail resets, e-commerce timelines, production lead times, and marketing calendars.
• Lead the innovation briefing process, providing clear recommendations on positioning, value propositions, claims hierarchy, and execution guardrails across channels.
• Develop sell-in presentations, launch toolkits, FAQs, and channel strategies; support shopper marketing efforts to maximize in-market performance and internal alignment.
• Lead post-launch performance reviews in partnership with analytics, synthesizing insights into actionable recommendations for portfolio optimization and lifecycle management.
• Identify and support consumer research initiatives as needed, translating research findings into clear strategies, positioning, and compelling selling stories.

Innovation Brand Manager

Business Intelligence Analyst

• Collect, clean, code, and analyze large datasets to identify trends, patterns, and opportunities that inform business decisions.
• Analyze historical sales and market data to develop insights, narratives, and forecasts that support sales strategy and execution.
• Build, manage, and maintain custom databases, dashboards, and scorecards leveraging outputs from SPINS, retailer portals, distributor portals, and internal systems.
• Own the ETL (Extract, Transform, Load) process that cleans and prepares data for dashboards, automating database creation and publication using tools such as Tableau Prep, Power Query, and Alteryx.
• Create clear, compelling presentations and visualizations that communicate insights to stakeholders at all levels of the organization.
• Partner with Sales, Marketing, Finance, and Operations to understand business needs and deliver data-driven solutions.
• Support sales planning, customer reviews, and internal performance discussions with timely, accurate reporting.
• Ensure data accuracy, consistency, and integrity across all reporting outputs.
• Manage and maintain data sources including SPINS, retailer portals, distributor portals, and internal systems.
• Deliver weekly and monthly reporting, ad-hoc analyses, and custom scorecard development.
• Monitor and report on key performance indicators (KPIs) and core business metrics.
• Track new product performance, promotional effectiveness, and in-store execution to support optimization of sales and operations.

Innovation Brand Manager

Sales Reporting Analyst