IZZIO ARTISAN BAKERY

Sales

• Own revenue, margin, and contribution performance across all non-Amazon E-Commerce channels (DTC and marketplace).
• Monitor and manage daily/weekly KPIs including AOV, ASP, traffic, conversion, CAC, ROAS, and contribution margin.
• Identify performance gaps and implement corrective action quickly.
• Drive integrated sales forecasting by translating consumer engagement metrics into actionable revenue plans.
• Evaluate and assess opportunities for DTC expansion, including evaluation of 3PL logistics, build the business case, and implement management of DTC business.
• Lead performance marketing strategy across paid media, PDP optimization, promotions, and campaign execution.
• Lead, optimize and grow our digital retail business in partnership with sales leads expanding growth across omnichannel platforms.
• Launch, test, optimize, scale, or discontinue initiatives based on data and ROI.
• Align messaging, pricing, and promotional strategies with overall sales, marketing and margin objectives.
• Apply a “test and learn” mindset, pivoting quickly in response to market shifts and performance data.
• Manage agencies and remote execution teams with clear KPIs and accountability.
• Partner closely with Finance, Supply Chain, Marketing, and Commercial teams to align forecasts and performance goals.
• Drive data-led decision-making across product launches, promotions, and assortment strategies.
• Remove operational bottlenecks and accelerate execution across initiatives.
• Develop clear, actionable performance dashboards and executive-ready reporting.
• Seek and evaluate new digital commerce opportunities to drive growth within budget and aligned to achieve company goals.
• Translate complex data into strategic recommendations and next steps.
• Proactively identify risks and present solutions to leadership.
• Build scalable reporting, benchmarking and tools to measure execution across digital shelf fundamentals (search, content, availability, price, and share).

E-Commerce Sales Manager