Performance Marketing Executive – Direct Acquisition

iwoca

Performance Marketing Executive driving acquisition growth through multi-channel strategies at iwoca. Working on campaigns across Paid Search, Direct Mail, and emerging digital platforms to enhance customer acquisition.

Posted 5/1/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £35,000 - £45,000 per yearWebsite

About the role

Key responsibilities & impact

Launch, optimise and scale campaigns across Google Search, Performance Max, Youtube and Demand Gen.
Keep the Google and Microsoft Search accounts healthy, consolidated, and growing.
Build agent-driven monitoring and reporting to spot issues and opportunities faster.
Turn the resulting data into decisions: which campaigns to scale, kill, restructure.
Report on channel performance to stakeholders on a regular basis.
Analyse performance data to deliver actionable insights and support ideas for testing and optimisation.
Evolve search strategy for emerging trends related to AI search behaviour.
Prepare for new search ad opportunities.
Find and implement new ways to automate the operational handling of the Mail channel.
Manage agency relationship and coordinate monthly mailing rounds.
Monitor tracking setup and attribution.
Coordinate with product launch teams on go-to-market channel strategy.
Work with our data science team to monitor, refine and channel the performance of the models powering lead selection.
Identify audience overlaps between Mail and Paid Search segments.

Requirements

What you’ll need

AI-native: you use AI tools daily to solve real problems - automating workflows, processing data, building things; not just prompting for copy.
High initiative: you see a manual process and instinctively ask "why isn't this automated?" You act before being asked.
Strong critical thinking: you can interrogate data, challenge assumptions, and push back on conclusions that don't add up.
Intellectually curious: excited by unfamiliar domains. You'll need to learn Mail operations, causal modelling, credit card mechanics, and emerging search formats - fast.
Data-fluent: a data driven mindset with the ability to interpret complex data, interpreting model outputs and translate it into actionable recommendations.
Commercially minded: you understand CAC, CLTV, ROI, incrementality - and can translate numbers into business decisions.
Clear communicator: you will work across data science, engineering, agencies, and senior leadership.
Organised: you can manage concurrent monthly cadences across multiple channels.

Benefits

Comp & perks

Flexible working hours
Medical insurance from Vitality, including discounted gym membership.
A private GP service (separate from Vitality) for you, your partner, and your dependents.
25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
A one-month, fully paid sabbatical after four years.
Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
3% Pension contributions on total earnings.
An employee equity incentive scheme.
Generous parental leave and a nursery tax benefit scheme to help you save money.
Electric car scheme and cycle to work scheme.
Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.
A learning and development budget for everyone.
Company-wide talks with internal and external speakers.
Access to learning platforms like Treehouse.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google SearchPerformance MaxYouTubeDemand Generationdata analysiscampaign optimizationautomationattributioncausal modelingAI tools

Soft Skills

initiativecritical thinkingintellectual curiositydata fluencycommercial awarenesscommunicationorganization