Growth Product Manager – Acquisition Tech
iwoca
full-time
Posted on:
Location Type: Hybrid
Location: London • Germany
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Salary
💰 £60,000 - £80,000 per year
About the role
- Own acquisition and activation outcomes for the German market, identifying opportunities, defining hypotheses, and working with engineering and data to design, build, test, and iterate on product-led growth initiatives.
- Define hypotheses, build experiments, and own initiatives that improve how German businesses first engage with iwoca.
- Accountable for measurable impact on acquisition and conversion, bringing ideas to life through rigorous insight, strong customer empathy, and practical delivery, while also contributing to the long-term vision and operating cadence of this new team.
- Deeply understand the German SME lending landscape, customer needs, and competitive context.
- Translate market and customer insight into clearly defined product problems and prioritised opportunities.
- Inform targeting and segmentation strategies to help Marketing and Sales reach the right customers.
- Own the roadmap for acquisition and onboarding, working with engineers and data scientists to develop tools such as lead scoring systems, eligibility checkers, and onboarding journeys.
- Influence future team capability by helping define priorities, roles, and processes as we scale.
- Design, run, and interpret A/B tests across messaging, targeting, onboarding tools, and product flows.
- Lead cross-functional initiatives, aligning engineering, data, marketing, and commercial stakeholders around clear goals, hypotheses, and success metrics.
- Help establish the operating rhythm, rituals, and roadmap processes for this new team.
Requirements
- Experience as a product manager, growth product manager, or in a role with clear ownership of product-led growth outcomes.
- Fluency in German and strong written communication skills tailored to customer-facing environments.
- Strong analytical capability and experience with experimentation frameworks and A/B testing tools.
- Experience working with or alongside models such as lead scoring, predictive targeting, or qualification logic.
- Ability to work from first principles and thrive in ambiguity with curiosity and autonomy.
- Experience in fintech, lending, B2B SaaS, or regulated products (Bonus).
- Experience working with data science teams or involvement in modelling projects (Bonus).
- Knowledge of the German SME ecosystem or B2B financial products (Bonus).
- Experience working in or helping build newly formed teams (Bonus).
Benefits
- Flexible working hours.
- Medical insurance from Vitality, including discounted gym membership.
- A private GP service (separate from Vitality) for you, your partner, and your dependents.
- 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
- A one-month, fully paid sabbatical after four years.
- Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
- 3% Pension contributions on total earnings.
- An employee equity incentive scheme.
- Generous parental leave and a nursery tax benefit scheme to help you save money.
- Electric car scheme and cycle to work scheme.
- Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.
- A learning and development budget for everyone.
- Company-wide talks with internal and external speakers.
- Access to learning platforms like Treehouse
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementgrowth product managementA/B testingexperimentation frameworkslead scoringpredictive targetingqualification logicdata analysiscustomer engagementonboarding processes
Soft Skills
strong written communicationcustomer empathyanalytical capabilitycuriosityautonomyinfluencecross-functional collaborationproblem-solvingadaptabilityteam building