iwoca

Growth Product Manager – Acquisition Tech

iwoca

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Salary

💰 £60,000 - £80,000 per year

About the role

  • Own acquisition and activation outcomes for the German market, identifying opportunities, defining hypotheses, and working with engineering and data to design, build, test, and iterate on product-led growth initiatives.
  • Define hypotheses, build experiments, and own initiatives that improve how German businesses first engage with iwoca.
  • Be accountable for measurable impact on acquisition and conversion, bringing ideas to life through rigorous insight, strong customer empathy, and practical delivery.
  • Collaborate with cross-functional initiatives, aligning engineering, data, marketing, and commercial stakeholders around clear goals, hypotheses, and success metrics.
  • Help establish the operating rhythm, rituals, and roadmap processes for this new team.

Requirements

  • Experience as a product manager, growth product manager, or in a role with clear ownership of product-led growth outcomes.
  • Fluency in German and strong written communication skills tailored to customer-facing environments.
  • Strong analytical capability and experience with experimentation frameworks and A/B testing tools.
  • Experience working with or alongside models such as lead scoring, predictive targeting, or qualification logic.
  • Ability to work from first principles and thrive in ambiguity with curiosity and autonomy.
  • Bonus: Experience in fintech, lending, B2B SaaS, or regulated products.
  • Bonus: Experience working with data science teams or involvement in modelling projects.
  • Bonus: Knowledge of the German SME ecosystem or B2B financial products.
  • Bonus: Experience working in or helping build newly formed teams.
Benefits
  • Flexible working hours.
  • Medical insurance from Vitality, including discounted gym membership.
  • A private GP service (separate from Vitality) for you, your partner, and your dependents.
  • 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
  • A one-month, fully paid sabbatical after four years.
  • Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
  • 3% Pension contributions on total earnings.
  • An employee equity incentive scheme.
  • Generous parental leave and a nursery tax benefit scheme to help you save money.
  • Electric car scheme and cycle to work scheme.
  • Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.
  • A learning and development budget for everyone.
  • Company-wide talks with internal and external speakers.
  • Access to learning platforms like Treehouse
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementgrowth product managementexperimentation frameworksA/B testinglead scoringpredictive targetingqualification logic
Soft Skills
strong written communicationcustomer empathyanalytical capabilitycuriosityautonomy