iwoca

Product Marketing Manager – Acquisition Tech

iwoca

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • 🇩🇪 Germany

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Salary

💰 €60,000 - €80,000 per year

Job Level

Mid-LevelSenior

About the role

  • Help small businesses in Germany get the funding they need.
  • Shape positioning and messaging across the German market.
  • Define hypotheses, build experiments, and own initiatives that improve customer engagement.
  • Collaborate with engineers and data scientists to develop tools for smarter acquisition and higher conversion.
  • Inform targeting and segmentation strategies for Marketing and Sales teams.
  • Run and interpret A/B tests for metrics analysis.
  • Partner with cross-functional teams and establish operating rhythms and project roadmaps.

Requirements

  • Experience working in product marketing or a similar role focused on acquisition, growth, or onboarding.
  • Fluency in German and strong written communication skills tailored to customer-facing environments.
  • Strong analytical capability and experience with experimentation frameworks and A/B testing tools.
  • Experience working with or alongside models such as lead scoring, predictive targeting, or qualification logic.
  • Ability to work from first principles and thrive in ambiguity with curiosity and autonomy.
  • Experience in fintech, lending, B2B SaaS, or regulated products (Bonus).
  • Experience working with data science teams or involvement in modelling projects (Bonus).
  • Knowledge of the German SME ecosystem or B2B financial products (Bonus).
  • Experience working in or helping build newly formed teams (Bonus).
Benefits
  • Flexible working hours.
  • Medical insurance from Vitality, including discounted gym membership.
  • A private GP service (separate from Vitality) for you, your partner, and your dependents.
  • 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
  • A one-month, fully paid sabbatical after four years.
  • Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
  • 3% Pension contributions on total earnings.
  • An employee equity incentive scheme.
  • Generous parental leave and a nursery tax benefit scheme to help you save money.
  • Electric car scheme and cycle to work scheme.
  • Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.
  • A learning and development budget for everyone.
  • Company-wide talks with internal and external speakers.
  • Access to learning platforms like Treehouse

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
A/B testingexperimentation frameworksdata analysislead scoringpredictive targetingqualification logic
Soft skills
analytical capabilitywritten communicationcuriosityautonomycollaboration