iVerify

Revenue Operations

• Own and optimize the entire revenue funnel, from lead creation to closed-won.
• Define funnel stages, qualification models, handoffs, SLAs, and operational guardrails.
• Build processes that improve pipeline quality, velocity, and conversion rates across all stages.
• Partner with Sales Leadership to refine methodologies (e.g., MEDDIC/MEDDPICC), forecasting frameworks, and rep productivity systems.
• Work cross-functionally with Finance to ensure forecasting inputs and pipeline assumptions align with financial models.
• Own the marketing operations engine—including lifecycle stages, scoring, routing, multi-touch attribution, enrichment, and segmentation.
• Build automated workflows that fuel pipeline creation, nurture buyers, and support campaign execution across demand gen, events, ABM, and digital programs.
• Create structure for measuring and optimizing CAC, campaign ROI, channel performance, and ICP penetration.
• Own sales forecasting processes, pipeline reviews, forecasting cadence, and pipeline inspection standards.
• Develop systems and automation that reduce admin time for reps and improve sales execution.
• Build territories, capacity plans, dashboards, compensation logic, and rep performance reporting.
• Partner closely with Finance on quota design, forecasting accuracy, and revenue modeling inputs.
• Serve as the primary architect and admin for HubSpot CRM.
• Design and manage objects, workflows, attribution models, data integrations, enrichment, and reporting.
• Evaluate and implement supporting tools for sequencing, intent data, enrichment, forecasting, and sales engagement.
• Build and maintain GTM dashboards for Marketing, Sales, and Finance, ensuring revenue and pipeline views map cleanly to Finance's reporting standards.
• Monitor pipeline health, funnel conversion metrics, ARR and bookings performance, and operational KPIs.
• Deliver actionable insights that drive strategic decisions and unblock GTM bottlenecks.
• Establish a single source of truth for GTM and pipeline data within HubSpot and related systems, while partnering with Finance’s ownership of financial and revenue reporting.
• Implement processes that ensure data cleanliness, visibility consistency, and strong GTM data governance.
• Lead cross-functional operational initiatives, including pricing changes, compensation plan rollouts, product launches, and improvements to GTM systems architecture.

Senior Manager, Revenue Operations

Sales

• Direct Sales Execution
• Strategic Capture & Account Planning
• Technical Advocacy
• Ecosystem Leadership
• Pipeline Governance
• Product Feedback Loop

Senior Manager, Revenue Operations

Director of Federal Sales – US Public Sector