Head of Organic Search

IVC Evidensia UK

Head of Organic Search building scalable SEO, local search and AI-search capabilities for IVC Evidensia’s global veterinary network. Leading strategy across brands, markets and clinic locations.

Posted 8/12/2026full-timeRemote • 🇬🇧 United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing organic search strategies across international markets, with a strong focus on technical SEO, local search optimization, and content development. Proven ability to lead teams, influence stakeholders, and drive commercial growth through data analysis and strategic execution.

Highest-signal resume keywords

Technical SEO ExpertiseOrganic Search LeadershipLocal Search Strategy DevelopmentAI-Search OptimizationData Analysis and Diagnosis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOTechnical SEOSite ArchitectureCrawlabilityIndexationStructured DataInternal LinkingPerformance OptimizationContent FrameworksLocal Search

Soft Skills

CollaborationInfluencing StakeholdersPlayer-Coach MindsetComfort in AmbiguityAnalytical Mindset

Tools & Technologies

Google Business ProfileAI ToolsAnalytics PlatformsSEO Tools

Industry Keywords

HealthcareVeterinaryRegulated SectorsCustomer AcquisitionCommercial Growth

About the role

Key responsibilities & impact

Define and deliver the Group organic search strategy across international markets
Build a scalable operating model distinguishing central, standardised and locally adapted work
Develop reusable clinic-page blueprints, service-page frameworks, technical SEO standards, local-search playbooks, content frameworks and QA processes
Lead technical SEO improvements across site architecture, crawlability, indexation, structured data, internal linking, page performance and tracking
Build a scalable local-search strategy across physical clinic locations
Own the approach to AI-powered and agentic discovery, including technical, content and measurement standards
Develop credible, scalable content with the AI & Content Manager and clinical stakeholders
Diagnose performance differences across markets, brands, clinics and services and set priorities
Serve as the Group subject-matter expert on evolving search and customer-acquisition strategy
Lead a small group team and collaborate with Product, Engineering, Analytics and local marketing teams

Requirements

What you’ll need

Strong SEO and organic growth expertise with credible technical knowledge
Experience leading organic search in a complex, multi-site, multi-brand or international environment
Demonstrable experience connecting organic activity to customer acquisition, conversion and commercial growth
Strong technical SEO knowledge, including site architecture, crawlability, indexation, structured data, internal linking and performance
Deep understanding of local search across large physical location networks
Player-coach mindset with hands-on strategy, diagnosis, data analysis and execution
Experience building functions, frameworks or operating models from scratch
Strong commercial and analytical mindset
Ability to influence stakeholders and drive change through collaboration
Comfort operating in ambiguity and setting priorities in a fast-changing environment
Organic-search leadership in a large international, multi-brand or multi-location business
Experience scaling SEO through shared platforms, templates, standards and reusable capabilities
International SEO and localisation experience
Advanced local-search and Google Business Profile experience
Experience with AI-search optimization, measurement or experimentation
Experience managing external agencies and partners
Knowledge of healthcare, veterinary or other regulated sectors with subject-matter credibility and content governance highly beneficial

Benefits

Comp & perks

Healthcare Cash Plan
Cycle to Work scheme
Green Cars salary sacrifice scheme
Voluntary benefits: choose from a range of benefits to suit you
Discounted staff pet care
Access to discounts/cashback with hundreds of participating retailers
Diversity, Equality, Inclusion and Belonging
Reasonable adjustments during the recruitment process for candidates with disabilities and long-term health conditions