iugu

Product Marketing Coordinator – PMM

iugu

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Plan and execute internal product communication strategies, ensuring all teams understand product positioning, features, and unique value propositions;
  • For the value proposition acceleration front and in collaboration with the Sales team: be responsible for structuring trainings that provide the sales team with the knowledge and updates required for a results-oriented performance;
  • Establish product launch governance, clarifying product capabilities so they can be offered to customers in the best possible way;
  • Develop initiatives with the Sales team to reduce churn;
  • Lead product launch and sustainment plans, organizing materials, messaging, and alignment rituals with partner teams;
  • Produce strategic artifacts (presentations, user guides, training scripts, and enablement content) to disseminate product knowledge;
  • Connect the product team with other areas, promoting understanding of the value proposition, sales messaging, and the customer journey;
  • Conduct internal and customer listening sessions, converting feedback into improvements and insights for the roadmap;
  • Monitor adoption, engagement, and NPS metrics, translating data into action plans and communication improvements.

Requirements

  • Experience in product marketing, product communications, and enablement;
  • Experience working with B2B products;
  • Ability to organize, synthesize, and communicate technical information in an accessible and strategic way;
  • Experience in launching and managing digital products, with a focus on experience and adoption;
  • Strong writing skills and visual storytelling (for presentations and support materials);
  • Analytical ability to interpret adoption, engagement, churn, and NPS metrics, turning data into communication and enablement plans;
  • Excellent written and verbal communication skills, with attention to clarity, consistency, and the brand's tone of voice.
Benefits
  • Credit on a Swile card of R$ 1,689.59 distributed as follows:
  • Meals & Food: R$ 772.99.
  • Mobility: R$ 408.60 for commuting, usable for services within this category (Uber, 99, public transport card top-ups, parking, among others).
  • Additionally, R$ 508.00 to use as you prefer across meals, food, or mobility.
  • Bradesco Health and Dental Plan: we offer options to help you take care of your health more conveniently.
  • TotalPass: platform with over 250 types of workouts available at thousands of partner gyms.
  • Vittude: scheduling psychological consultations with the professional of your choice, with a 40% discount on all sessions.
  • Life Insurance: we offer solutions to help you better handle everyday challenges.
  • Breakfast: daily for our iuguers to start the day well.
  • Fresh fruit: available daily in the office.
  • Mini-market: daily convenience with options of snacks, packed meals, and beverages for all tastes.
  • Childcare assistance: for mothers and fathers.
  • Maternity leave: extended to 180 days.
  • Parental leave: extended to 30 days.
  • Short-term incentive: based on achievement of targets and individual performance evaluation.
  • Day off: in your birthday month.
  • iu+go: semiannual performance management program with follow-up on your Individual Development Plan (PDI).
  • iugu academy: a learning environment created by iugu; through it you will have access to regulatory content and tailored learning paths.
  • Partnerships: agreements with leading educational institutions — such as language schools and universities (exclusive discounts for iuguers and their dependents).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingproduct communicationsenablementdigital product managementdata analysispresentation developmentuser guide creationtraining script developmentcustomer journey mappingNPS metrics analysis
Soft Skills
organizational skillssynthesis of informationstrategic communicationwriting skillsvisual storytellinganalytical abilityattention to detailverbal communicationcollaborationcustomer feedback interpretation