Senior Commercial Insights Manager

ITV

Senior Commercial Insights Manager driving revenue through consumer research at ITV. Leading reporting, bespoke projects, and client presentations across commercial teams.

Posted 7/14/2026contractLondon • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in commercial research techniques and audience measurement, with a strong focus on both qualitative and quantitative methods. Proven ability to lead projects, analyze complex data, and communicate insights effectively within the TV and streaming media landscape.

Highest-signal resume keywords

Commercial Research TechniquesAudience MeasurementData AnalysisProject LeadershipCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Complex Data AnalysisDigital MeasurementCampaign Effectiveness MeasurementMeta-AnalysisAutomation and Dashboard Creation

Soft Skills

Proactive MindsetInnovative ThinkingInterpersonal SkillsOrganizational AbilitiesRelationship Building

Tools & Technologies

Audience Project DataBarbITVX 1P Server Data

Industry Keywords

TV Industry ExperienceStreaming MediaCommercial InsightsEffectiveness Studies

About the role

Key responsibilities & impact

Lead on Key Regular Reporting: Provide the charts and insights that underpin critical regular reports such as the Monthly Debrief and Killer Stats as well as regularly present updates on these across the business.
Bespoke Project Leadership: Lead on major effectiveness and thought leadership studies across their whole life cycle from commissioning to presenting results
Client and Roadshow Presentations: Represent Commercial Insights at client and agency presentations for specific commercial roadshows and webinars that demonstrate the breadth of ITV’s commercial opportunities
Measurement Innovation: Coordinate strategic projects related to digital measurement, including meta-analysis of YouTube effectiveness studies and cross-platform measurement using Audience Project data.
Lead on developing new approaches to measuring campaign effectiveness with a focus on brand effects.
Automation and Dashboard Creation: Work hand in glove with the Commercial Insights data analyst on initiatives to identify opportunities for optimising and automating reporting.
Complex Data Analysis: Utilize advanced analytical skills on complex datasets (e.g. Barb, ITVX 1P server data) to leverage insights that drive commercial revenues
Work with other domains to realise synergies and consistency between teams
Help foster a culture of curiosity, continuous learning and innovation within the Insights team
Help the development of career paths and development programs for talent within the team

Requirements

What you’ll need

Strong experience in the full range of commercial research techniques and audience and effectiveness measurement approaches– both qualitative and quantitative, traditional and digital.
A good understanding of existing TV audience measurement (Barb and others) and the challenges and opportunities within audience measurement more broadly
Have a proactive and innovative mindset, with a strong commitment to staying updated on emerging data techniques and methodologies. Being open to exploring and integrating new techniques is crucial to complement and improve our existing insights
Proven as a skilled, dynamic and amenable communicator whether in person, as a presenter, or on the page.
A good understanding of ITV’s place in the wider television and streaming market.
Passionate about TV and Streaming media.
Be able to think imaginatively and creatively about the issues facing ITV and its audiences, as well as the wider market.
Proven interpersonal, relationship building and communication skills both within own teams and wider within the business.
Have initiative as well as proven organisational and workflow management abilities – the ability to manage multiple streams of work and hit deadlines is important.
Proven TV industry experience
Experience in insights and data management roles

Benefits

Comp & perks

Flexible working with a range of options to suit everyone
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life