Media Manager – Effectiveness Operations

ITV

Media Manager developing and leading testing solutions for ITV's marketing effectiveness. Working at the intersection of media channels and analytics to optimize campaigns and lessons learned.

Posted 7/9/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Serve as the primary point of contact for all data sharing and queries from MMM partners.
Manage the timely process of gathering, cleaning, and formatting media spend/ delivery and performance data.
Ensure all shared data is accurately formatted and reflect the reality of media activity.
Assist in interpreting model results and translate statistical outputs into clear narratives.
Act as the supporting daily contact for the econometrics agency and manage their workflow.
Collaborate with strategists and analysts to translate ambitious ideas into technical briefs.
Design and set up cross-channel Test & Learn initiatives, including A/B testing and regional Geo-tests.
Maintain the central Test & Learn Log, documenting every outcome for future programming.

Requirements

What you’ll need

Multi-channel knowledge: proven experience working across multiple media channels.
Measurement Frameworks: Proven experience working with, Marketing Mix Modeling, Multi-Touch Attribution, and Incrementality Testing
Vendor Management: Experience managing relationships with third-party measurement partners.
The "Translator" Mindset: You understand the fundamentals of marketing measurement and analytics (significance, incrementality, and coefficients) but you speak the language of a Media Planner with multi-channel understanding.
Operational Grit: You are a "doer" by nature. You don't mind getting into the weeds of a spend file to ensure the data is 100% correct before it reaches the analysts.
Project Management Skills: You are highly organised and capable of managing multiple workstreams between different teams with competing deadlines.
Experience: You likely have demonstrable experience within a media business. Either agency (Data/Analytics/Planning/Transformation) or an in-house effectiveness operations role. Ideally you will also have experience with both paid and owned media with an ability to evidence the nuances in their measurement challenges.

Benefits

Comp & perks

Flexible working with a range of options to suit everyone
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing Mix ModelingMulti-Touch AttributionIncrementality TestingData CleaningA/B Testing

Soft Skills

Operational GritOrganizational SkillsCollaboration