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About the role
Key responsibilities & impact- Produce and deliver insights, reporting and presentations that underpin key commercial outputs such as Monthly Debriefs and Killer Stats, presenting findings across the business.
- Support major effectiveness, sponsorship and thought leadership studies from commissioning through to final presentation and delivery.
- Represent Commercial Insights at client presentations, agency days, commercial roadshows, webinars and industry events to showcase ITV’s commercial opportunities.
- Support strategic projects related to digital measurement and campaign effectiveness, including YouTube effectiveness studies and cross-platform measurement initiatives.
- Ensure ITV is represented within relevant industry initiatives focused on cross-platform planning and measurement solutions, keeping internal stakeholders informed on developments.
- Work closely with the Commercial Insights Data Analyst to identify opportunities for reporting optimisation, automation and dashboard creation.
- Analyse complex datasets including Barb and ITVX first-party server data to uncover insights that support commercial revenue growth.
- Partner with commercial teams in a consultancy-style capacity, providing insight and strong sales arguments to support both short and long-term projects.
- Ensure insight and research findings are communicated effectively across internal and external channels including ITV Media, LinkedIn, newsletters and internal platforms.
- Contribute to wider ITV Insights team initiatives and help foster a culture of curiosity, collaboration and continuous improvement.
Requirements
What you’ll need- At least 3+ years’ experience within an insights, research, analytics or media-focused role.
- Experience working within insights, research or data-focused roles, ideally within television, streaming or media environments.
- Strong understanding of commercial research techniques and audience/effectiveness measurement approaches across qualitative, quantitative, traditional and digital methodologies.
- Experience working with media research datasets and tools such as Barb, TechEdge, Telmar, Touchpoints and YouGov.
- Strong analytical and problem-solving skills with the ability to interpret complex data and translate it into clear commercial insight.
- Excellent written and verbal communication skills, with confidence presenting to both internal and external stakeholders.
- Strong organisational and workload management skills, with the ability to manage multiple projects and meet tight deadlines.
- Proven ability to build strong collaborative relationships across teams and stakeholders.
- Passion for television, streaming media and the evolving media landscape.
Benefits
Comp & perks- Hybrid work arrangement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Data AnalysisCommercial Research TechniquesAudience MeasurementQualitative ResearchQuantitative ResearchDigital MeasurementCampaign EffectivenessReporting OptimizationInsight GenerationProject Management
Soft Skills
Analytical SkillsProblem-SolvingWritten CommunicationVerbal CommunicationOrganizational Skills