Senior Marketing Manager – 6 months FTC

ITV

Senior Marketing Manager driving impactful marketing strategies for ITV Studios' Unscripted business. Collaborating with cross-functional teams to enhance brand visibility and commercial performance.

Posted 4/17/2026contractLondon • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

Work with the SVP to develop and deliver the annual Unscripted marketing plan, aligned to Global Partnerships priorities and commercial targets.
Deliver impactful trade marketing campaigns that position ITV Studios as a leading global supplier of Unscripted content, supporting both new titles and catalogue.
Build strong relationships with Sales, Creative, Production and Content teams, as well as key clients and production partners, to ensure marketing activity aligns with commercial priorities.
Lead the development of marketing materials across artwork, advertising, AV, Catalogues and digital — writing clear creative briefs and managing agencies through to delivery.
Oversee marketing plans for priority titles and catalogue collections, ensuring alignment with Global Content and Strategy teams and inclusion in go-to-market materials.
Manage campaign delivery end-to-end, including budgets, approvals and rollout.
Work with Digital Products, Social and CRM teams to shape B2B content strategies, including planning, scheduling and delivery.
Partner with Sales teams to deliver key initiatives, including trade marketing, PR, customised pitches and sales events.
Develop quarterly trade campaign plans focused on driving engagement with key buyers and customers.
Lead marketing activity for key international markets and events, including Unscripted Festival and MIPCOM.
Maintain a clear, up-to-date marketing calendar across key markets and territories.
Manage the Unscripted marketing budget, including tracking and forecasting
Manage and support a Marketing Apprentice to deliver against the Unscripted marketing plan.
Support the SVP Global Marketing & Creative and wider team on key projects and initiatives.

Requirements

What you’ll need

Proven track record in marketing, ideally within a media or entertainment environment
Strong project management skills, with the ability to manage multiple priorities
Experience managing and developing team members
Good knowledge of the international TV and content distribution industry is desirable
Strong experience in branding and franchise/brand management
Excellent stakeholder management and interpersonal skills, with experience working across multiple teams and international markets
Experience working with international broadcasters and global brands
Strong experience briefing and managing agencies, and delivering design and video production projects to deadline.

Benefits

Comp & perks

Flexible working with a range of options to suit everyone
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

trade marketingcampaign managementbrandingfranchise managementproject managementcontent strategydigital marketingcreative brief writingbudget managementvideo production

Soft Skills

stakeholder managementinterpersonal skillsteam managementrelationship buildingcommunication skillsorganizational skillsleadershipprioritizationcollaborationstrategic thinking