Itron, Inc.

Marketing Communications Intern – Sales Enablement

Itron, Inc.

internship

Posted on:

Location Type: Hybrid

Location: Liberty Lake • North Carolina • Washington • United States

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Salary

💰 $16 - $44 per hour

Job Level

Entry Level

About the role

  • Develop marketing plan and related campaign content to support lines of business targets and goals in collaboration with product management group and Itron sales
  • Support product management and sales with go-to-market (GTM) plan, including value proposition, market segmentation, competitive analysis, commercial model, delivery model, updating sales enablement tools, etc.
  • Coordinate with resources in corporate marketing group, as needed, to plan, oversee, develop, execute, track and be accountable for assigned product group-based marketing campaigns and related activities
  • Continuously improving and enable sales team through training and awareness campaigns
  • Follow up on lead management through marketing campaigns to drive new client acquisition & sales revenue
  • Deliver relevant campaign content to the corporate marketing calendar
  • Collaborate with corporate marketing team and the product marketing and product line management team to ensure related marketing activities and programs are executed in a timely and effective manner
  • Support content marketing, including writing collateral and promotions with internal and external partners, i.e., writing blogs, whitepapers, website copy and other documents
  • Manage trade shows and Itron events with internal and external parties including analyzing the performance of demand generation and developing action plans

Requirements

  • Education: enrolled in an accredited and related degree program with completion of at least two years of college-level coursework (Marketing, Communications or related)
  • Efficient organizational skills and ability to work independently to organize unstructured information and respond timely to critical work tasks
  • Professional writing skills and verbal communication, including keen attention to detail
  • Ability to manage multiple tasks and work towards achieving long-term goals
  • Proficient intermediate level skills in Microsoft Word, Excel and PowerPoint
  • Ability and interest to learn Power BI
Benefits
  • Paid internships, co-op and apprenticeships
  • Generous and flexible paid time off
  • Commitment to employee growth and development: iGrow program
  • Inclusion-first work culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing plan developmentcampaign content creationgo-to-market (GTM) strategycompetitive analysissales enablementcontent marketingcollateral writingpromotional writinglead managementdemand generation analysis
Soft Skills
organizational skillsindependent workprofessional writingverbal communicationattention to detailmultitaskinglong-term goal achievement