ITCAN Technology and Digital Marketing

Senior CRM Strategist

ITCAN Technology and Digital Marketing

full-time

Posted on:

Location Type: Hybrid

Location: Cairo • Egypt

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Job Level

Senior

Tech Stack

Firebase

About the role

  • Design and execute CRM strategies to improve app user retention, engagement, and lifetime value (LTV).
  • Define segmentation, targeting, and personalization frameworks for in-app and off-app communications (push,email, SMS, WhatsApp, etc.).
  • Align CRM objectives with broader marketing, product, and growth strategies.
  • Plan, build, and launch automated lifecycle campaigns (welcome series, churn prevention, win-back, etc.).
  • Collaborate with Product, Marketing, and Data teams to ensure timely and relevant campaign delivery.
  • Manage A/B testing to optimize message performance, frequency, and timing.
  • Analyze customer behavior, segment performance, and campaign KPIs (CTR, conversion rate, retention rate).
  • Work with analytics tools such as Firebase, GA4, MoEngage, and HubSpot to monitor user journeys.
  • Present actionable insights and recommendations to stakeholders.
  • Implement dynamic, event-based CRM workflows and journeys based on user actions.
  • Leverage AI-driven recommendations for personalization (content, timing, and channel).
  • Partner with Product, Design, and Engineering teams to improve user experience and messaging integration.
  • Collaborate with Marketing and Growth teams to align CRM efforts with acquisition and branding campaigns.

Requirements

  • 5+ years of CRM experience, ideally in e-commerce or digital marketing.
  • Proven track record in customer lifecycle management and campaign optimization.
  • Excellent communication and client relationship management skills (professional, friendly, and well-presented).
  • Fluent in Arabic and English.
  • Highly proactive and results-driven, with strong follow-up and meeting management skills.
  • Strong analytical and problem-solving abilities with the ability to interpret and act on data effectively.
  • Full knowledge and hands-on experience with HubSpot and MoEngage.
  • Familiarity with Adtech tools (Meta, Snap, LinkedIn, etc.) is a plus.
Benefits
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM strategiescustomer lifecycle managementcampaign optimizationA/B testingdata analysissegmentationpersonalization frameworksautomated lifecycle campaignsevent-based CRM workflowsAI-driven recommendations
Soft Skills
communication skillsclient relationship managementproactiveresults-drivenfollow-up skillsmeeting managementanalytical abilitiesproblem-solving abilities