ITB Consulting GmbH

Performance Marketing Manager

ITB Consulting GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Bonn • Germany

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About the role

  • Lots of creative freedom: You will further develop the marketing function and contribute your own ideas.
  • Close collaboration with Sales, the product team and consultants to drive growth holistically.
  • Lead generation & campaign work: You plan, manage and optimize cross-channel lead campaigns along the customer journey (funnel/lead management).
  • Performance marketing: You implement campaigns primarily on LinkedIn (optionally also Meta/Google) and optimize them in a data-driven way.
  • Analysis & optimization: You conduct ongoing performance analyses and A/B tests and derive concrete measures.
  • Tracking & reporting: You set up pragmatic tracking and present KPIs (leads, conversion rate, CPL) clearly.

Requirements

  • Experience in online/performance marketing, ideally B2B/SaaS (HR-related experience is a plus).
  • Strong understanding of target audiences, funnels and conversion.
  • Hands-on experience with LinkedIn Ads, ideally supplemented by Google/Meta.
  • Confident use of analytics/marketing tools (e.g., Google Analytics) and a basic understanding of SEO and GEO (geotargeting).
  • Structured, independent working style, strong communication skills and enjoyment of teamwork.
  • Very good German and good English skills.
Benefits
  • A collaborative partnership in which our clients' success comes first — we focus on developing sustainable solutions that create real added value rather than pursuing short-term marketing and sales goals.
  • Achieved through teamwork: consultants and product developers with psychology backgrounds, software developers, marketing experts and salespeople work hand in hand.
  • ITB offers scope for creativity and development, so your innovative ideas and opinions are encouraged.
  • We are a family-friendly employer that enables a good balance between private and professional life.
  • Accordingly, your workdays are flexible with regard to home-office days and working hours.
  • On-site client appointments are the exception.
  • We have a strong team spirit with workshops, shared lunches, team events, sports activities, health promotion and much more.
  • We offer an internal ITB training curriculum and a budget for your individual development.
  • In addition, we have excellent public transport connections and free parking.
  • You also have the option to purchase a subsidized Deutschlandticket.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
online marketingperformance marketinglead generationcampaign managementA/B testingdata analysisconversion optimizationfunnel managementSEOgeotargeting
Soft Skills
strong communication skillsteamworkindependent working stylestructured working style