Audience Segmentation Analyst

Analista de Segmentação de Bases at Itapeva Recuperação de Créditos, managing data for credit recovery and optimization strategies.

Posted 7/6/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSenior💰 R$4,500 per monthWebsite

Tools & technologies

SQL

Key responsibilities & impact

Structure and segment audience databases for campaigns, communications and strategic initiatives;
Perform enrichment and continuous updating of customer/registration data, ensuring the quality of available information;
Validate, clean and maintain databases using specialized enrichment and data validation tools;
Extract, manipulate and join information using SQL, supporting analyses and business requests;
Develop queries and analyses that contribute to audience segmentation and the improvement of communication strategies;
Create and monitor dashboards and KPIs using Business Intelligence tools to support data-driven decision making;
Ensure the integrity, consistency and governance of databases, identifying opportunities for continuous improvement;
Ensure that the processing and use of information comply with LGPD (Brazilian General Data Protection Law) guidelines.

What you’ll need

Experience extracting, manipulating and processing data using SQL (basic to intermediate queries);
Knowledge of data visualization and analysis tools such as Power BI;
Experience with enrichment and data validation tools such as Lemit, TransUnion or similar solutions;
Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, advanced formulas and dashboard building;
Practical knowledge of LGPD, particularly regarding the handling and segmentation of customer data;
Analytical ability to interpret data and transform it into insights relevant to the business.
Preferred/plus: Experience with data governance and data quality; knowledge of large-scale data cleansing and enrichment processes; experience in CRM, Marketing or Data Intelligence projects; familiarity with Big Data concepts and audience segmentation.
Behavioral competencies: Attention to detail to identify inconsistencies and opportunities for improvement in data sets; strong logical and analytical reasoning to translate business requirements into technical segmentation criteria; organization and prioritization skills when managing large volumes of information; collaborative mindset with good communication to work across different areas of the company; commitment to the quality, reliability and governance of data.

Comp & perks

Performance Bonus: up to 8 months' salary per year — your efforts are truly recognized!
Bradesco Health Plan – 100% covered for the primary holder, because your well-being comes first;
Bradesco Dental Plan – optional, to take care of your smile with quality;
Meal/Food Allowance of R$57.14/day on the Caju Flexible Card – full freedom to use as you prefer!
Transportation Voucher or Fuel Voucher – choose the best way to commute, with no payroll deduction;
TotalPass – access to gyms, studios and wellness services with an exclusive discount;
Home Office Allowance – financial support to work from home more comfortably;
Day Off during your birthday month – a well-deserved rest on your special day!
Structured Career Plan – real growth and development opportunities;
Hybrid Work Model – balance between productivity and quality of life.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLData EnrichmentData ValidationData GovernanceData CleansingAudience SegmentationData AnalysisDashboard BuildingKPI MonitoringData Interpretation

Soft Skills

Attention to DetailAnalytical ReasoningOrganization SkillsCollaborationCommunication