Marketing Coordinator – Campaigns, Performance

ITAC

Marketing Coordinator executing digital marketing campaigns for TECHNATION's Career Ready Program. Aiming to increase visibility, engagement, and participation through targeted initiatives.

Posted 6/20/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$60,000 - CA$74,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

digital marketingcampaign executioncontent developmentaudience segmentationperformance measurementmulti-channel campaignsanalyticsgraphic designproject management

Soft Skills

communicationcollaborationinitiativeexecution skillsorganizational skills

Tools & Technologies

WordPressemail marketing platformssocial media management toolsanalytics dashboardsCanvaAdobe Creative Suite

Industry Keywords

digital mediapromotional initiativesCareer Ready programsbrandingperformance tracking

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

The Marketing Coordinator is responsible for executing digital marketing campaigns, content development, and promotional initiatives that increase national visibility, employer engagement, and student participation in Career Ready programs.
This role plays a key part in driving awareness and demand through targeted digital campaigns, content strategy, and performance tracking.
Working closely with the Social Media Coordinator and under the leadership of the Senior Program Manager (Development & Growth), the Marketing Coordinator ensures Career Ready initiatives are effectively positioned, consistently branded, and strategically promoted across Canada.
The position requires strong execution skills in digital campaigns, web content management, and analytics, with a focus on measurable performance and continuous optimization.
While not required, candidates are encouraged to highlight any relevant design experience or sample work within their application.

Requirements

What you’ll need

Completed post-secondary education in marketing, communications, digital media, or a related field.
Minimum of 3 years of experience in digital marketing, campaign execution, or communications.
Demonstrated experience building and executing multi-channel digital campaigns (email, web, social, paid or organic).
Strong understanding of audience segmentation, targeting, and campaign performance measurement.
Excellent written and verbal communication skills with the ability to translate program objectives into compelling messaging.
Proficiency in digital marketing tools and platforms (e.g., WordPress or similar CMS, email marketing platforms, social media management tools, analytics dashboards).
Experience tracking and interpreting campaign performance metrics (engagement, conversion, reach, CTR, etc.).
Basic graphic design capability (e.g., Canva, Adobe Creative Suite) to develop digital promotional materials.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Ability to work independently, take initiative, and collaborate effectively across teams.

Benefits

Comp & perks

Competitive salary and benefits package
3 weeks of paid vacation annually
Professional opportunities and on-the-job career growth