Senior Business Strategy Analyst

Itaú Unibanco

Senior Business Strategy Analyst at Itaú managing credit card portfolio strategy and client engagement. Driving sustainable growth and data-oriented decisions in a dynamic team environment.

Posted 5/28/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Develop and monitor strategic KPIs (activation, recurring usage, margin, delinquency/default rates, etc.)
Analyze portfolio performance and propose growth levers.
Conduct market and customer behavior studies to identify opportunities and risks.
Orchestrate initiatives with partner areas (Product, Credit, Channels, Operations).
Prepare executive materials for decision forums and committees.
Develop and implement communication strategies for benefits and products in the Uniclass segment.
Define audience criteria and segmentation according to Minhas Vantagens tiers.
Ensure standardization and variability of communications, promoting consistent experiences.

Requirements

What you’ll need

Ownership mindset: Takes end-to-end responsibility, anticipates risks, makes autonomous decisions, and ensures delivery with measurable business impact.
Collaboration: Engages and influences stakeholders (Product, Tech, Data, Operations), builds alignment, and removes dependencies through clear communication.
Results focus: Sets goals, monitors KPIs, prioritizes by impact, and ensures consistent execution, quickly adjusting course when necessary.
Critical thinking: Questions hypotheses, digs into root causes, validates with data, and proposes pragmatic solutions with well-structured trade-offs.
Teamwork: Raises the team’s standards, shares knowledge, provides feedback, and serves as a technical and behavioral role model in day-to-day work.
Preparation of presentations and executive materials.
Experience in contextualized communication for digital journeys.
Experience in campaign management, strategic communication, and digital marketing.
Knowledge of customer segmentation, data analysis, and engagement metrics.
Ability to work in multidisciplinary squads and lead approval/governance processes.
Ability to plan and execute projects under challenging deadlines.
Familiarity with credit and benefits products (e.g., cards, points programs).
Analytical mindset and data-driven orientation, with the ability to turn insights into actions.
Proficiency in complex studies and analyses (market, customer behavior, and pricing).
Proficiency in SQL, advanced Excel, and visualization tools (e.g., QuickSight).
Bachelor's degree.

Benefits

Comp & perks

Meal voucher (Vale-Refeição)
Transportation voucher (Vale-Transporte)
Food voucher (Vale-Alimentação)
Childcare assistance
Medical insurance
Dental insurance
Life insurance
Private pension plan
Partnerships with Gympass and Totalpass
Partnership with Univers (Drogasil and Droga Raia)
Access to visits, reservations, and lodging at Itaú Unibanco Club (Guarapiranga, Itanhaém, and São Sebastião)
Benefits and discounts at partner stores and services across Brazil and Latin America
Fique OK program
Corporate University
Discounts on financial products and services

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

KPI developmentdata analysiscustomer segmentationcampaign managementstrategic communicationdigital marketingSQLadvanced Excelvisualization toolsmarket analysis

Soft Skills

ownership mindsetcollaborationresults focuscritical thinkingteamworkclear communicationproblem-solvingadaptabilitystakeholder engagementfeedback provision

Certifications

Bachelor's degree